• Build marketing-generated pipeline for the sales team - focusing on qualified opportunities, not just lead volume • Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives • Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, paid, etc.) to drive pipeline volume and quality • Own conversion rate optimization across the funnel (website, landing pages, demo flows) • Analyze the buyer journey and identify drop-offs from traffic → lead → meeting → pipeline • Build and improve commercial / high-intent pages that drive conversion (not just educational content) • Track, analyze, and report on demand generation performance to drive better outcomes • Use funnel metrics to model performance and guide decisions (inputs → outputs)

• Own and optimize the growth and demand generation engine • Build quarterly plans aligned to revenue targets • Manage external consultants/agencies • Lead multi-channel strategies for lead generation • Develop and execute marketing partnerships • Ensure smooth lead routing and attribution • Collaborate closely with Sales for outbound messaging • Owner of marketing budget excluding payroll

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Managing Consultant/ Consulting Manager, Marketing Services (Digital & Performance Marketing) The Advisors Client Services team as a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. We combine traditional management consulting with our rich data assets and in-house technology to provide our clients with powerful strategic insights and recommendations. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, test-and-learn business experimentation, and data-driven information and risk management services. While specializing in the payments industry, Advisors Client Services also works closely with major retailers, airlines, and other enterprises, leveraging data and insights garnered from within and beyond its network. We are looking for passionate and talented professionals, who share our vision for data-driven consulting, to join us and take a leading role in shaping the growth of our team. Role As a Managing Consultant, you will be a trusted client business advisor, and lead client engagements across a range of industries and types of projects, such as consulting services, Test & Learn, or data and analytics. You will lead engagement teams to best in class insights and project deliverables. Leading the work of the project Client Services team, you will provide subject matter or industry expertise, be a resource to others to identify creative and efficient solutions and guide the team to business-focused solutions and recommendations that drive client value. Responsibilities within project management will include owning mid- to senior-level client relationships and proactively engaging in the client agenda, internal culture, and relationship risks. As a strong people manager, you will mentor and coach junior teammates outside of direct engagement teams and engender effective contribution to Mastercard's knowledge management and best practices. At Mastercard, you are expected to not only have a tremendous impact in transforming our clients but also have a leading role in shaping the organization's future. All About You Basic qualifications• Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing• Experience coaching and managing teams across multiple engagements with third parties• Experience managing key vendor and client relationships • Knowledge of business KPIs, financials, and organizational leadership• Ability to identify new business development opportunities, and experience drafting proposals and scoping new opportunities• Ability to provide perspective on industry and marketplace• Advanced Word, Excel, and PowerPoint skills• Ability to manage multiple tasks and clients in a fast-paced, deadline-driven environment• Ability to communicate effectively in English and the local office language (if applicable)• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs Preferred qualifications• Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management• Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors• Experience with data visualization tools (e.g., Tableau, Power BI)• Experience leading development and implementation of solutions and measuring impact on clients' business• Experience generating new knowledge or creating innovative solutions for a firm• Relevant industry expertise and/or experience in product, sales, or marketing technology• MBA or master's degree with specialization in marketing or digital (not required) Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

• Launch, manage, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, and other performance marketing channels. • Monitor daily campaign performance and implement optimization strategies to improve ROAS, CPA, CTR, and overall campaign efficiency. • Conduct A/B testing on ad creatives, copy, and landing pages to identify high-performing variations. • Manage campaign budgets and ensure spend aligns with performance targets and business goals. • Track and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and other analytics platforms. • Prepare performance reports with actionable insights and recommendations for campaign improvements. • Support customer acquisition efforts through paid media strategies aligned with e-commerce conversion funnels. • Collaborate with the creative team to ensure ad creatives align with brand messaging and campaign goals. • Work closely with marketing and creative teams to align campaign execution with broader marketing initiatives.