• Developing plans and tailored playbooks for all channels against their local properties and events • Mobilizing brand planning • Sampling execution • Event and venue activations across territory • Ticket management • Resort / Destination planning and execution (where applicable) • Works with Experiential Team to inform professional or Tier 1 sponsorships • Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds • Ensures mobile asset requests are complete and aligned with brands / events • Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team • Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans • Supports the execution of On-Premise plans • Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth • Manage the ROI for channel programs • Communicate results and priorities weekly/monthly • Coach and mentor Trade Activation Managers and wholesaler sales teams • Direct channel specific pilots; manage optimization of each channel's key levers • Cascade annual/trimester channel blueprint (Initiatives and Programs) KPI's - Channel volume, share, program execution, distribution

Position: Campaign/Segment Marketing Manager Job Description: What You Will Be Doing: The Campaign/Segment Marketing manager will report into Arrow’s corporate marketing department and provide support to the global component supplier marketing team through the execution and management of strategic verticals. - Create and execute digital marketing campaigns to drive collaboration between Arrow vertical markets. - Manage digital marketing activities including webinars, webpages, and social media, as well as field enablement support. - Collaborate with Digital and Arrow Studio to implement and execute campaigns. - Promote new product introductions (NPI). - Content creation around critical applications associated within strategic vertical markets. - Provide technical project management support to key internal stakeholders, with a focus on leveraging data to provide feedback on campaign effectiveness. - Apply and leverage marketing tools and champion marketing automation initiatives. - Encompass Arrow’s corporate branding as a global technology enabler in the creation and management of campaigns. What We Are Looking For: - Bachelor’s degree in business, marketing, communications, or related field. - A minimum of 8 years of related marketing experience, specifically successful campaign management. - Experience in marketing verticals such as medical and factory automation, and others preferably. - Experience with marketing automation software and tools. - Prior success developing and executing brand campaigns across the full mix of marketing and communication channels. - Excellent technical writing skills. - Strong project management skills with the ability to manage multiple projects simultaneously. - Technology savvy with the ability to learn new applications quickly. - Advance proficiency with Microsoft Office – particularly Excel. - Prior experience creating content and campaigns for electronics manufacturers strongly preferred. Work Arrangement: Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. What’s In It For You? At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. - Medical, Dental, Vision Insurance - 401k, With Matching Contributions - Short-Term/Long-Term Disability Insurance - Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options - Paid Time Off (including sick, holiday, vacation, etc.) - Tuition Reimbursement - Growth Opportunities - And more! Annual Hiring Range/Hourly Rate: $93,500.00 - $157,300.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location: US-AZ-Arizona (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion. Time Type: Full time Job Category: Business Support EEO Statement: Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) All Arrow job postings are for existing job vacancies. We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

• Develop and execute comprehensive marketing plans to increase brand awareness and client engagement consistent with the firm’s strategic objectives and strategy • Lead and inspire a collaborative marketing team, fostering a culture of excellence • Develop and maintain the firm’s brand guidelines • Ensure consistency in branding and messaging across all marketing channels • Create and design marketing materials (brochures, newsletters, etc.) for digital and print using Canva and Adobe Creative Suite (InDesign, Photoshop). This may also include the coordination and supervision of design efforts with an external provider • Coordinate the production of the firm’s podcast • Oversee vendor management, production, and fulfilment of firm promotional products • Plan and execute marketing campaigns, including email marketing and other promotional activities • Oversee digital and social media marketing to enhance the firm’s profile, including active management of our social media channels and website • Partner with the business development team to coordinate firm events, sponsorships, and conferences • Management and coordination of efforts to update content on the firm’s website and intranet • Efficiently manage marketing budgets and resources • Work with the firm’s Content Specialist to develop and manage the firm’s PR strategy. Manage the development of internal communications, such as firm updates and newsletters • Serve as a liaison between the firm and its travel management partners • Maintain and optimize the firm's marketing technology products • Assist with award and ranking calendar tracking and fulfillment • Track and analyze marketing metrics to measure the effectiveness of campaigns and strategies • Perform additional duties as needed

• Build, maintain, and evolve standardized global frameworks for marketing ROI, attribution, MMM, and incrementality testing. • Support development of ROI measurement programs by creating models, dashboards, and methodologies. • Design and implement algorithms that help analyze critical key performance indicators, market performance and overall organizational health performance. • Provide insights that guide portfolio-level investment decisions and campaign optimization. • Generate insights into specific digital channel effectiveness and customer behavior. • Translate analytics into actionable guidance for optimization. • Develop and automate dashboards and performance scorecards. • Collaborate with IT and data teams to enhance pipelines and integrate new data sources. • Serve as the key analytics partner to Portfolio Marketing, Integrated Campaigns, Digital Experience, Finance, and regional teams. • Train marketers on KPI standards, dashboards, and measurement frameworks.