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Everything you need to run an efficient & compliant cannabis dispensary: POS, Payments, Ecommerce, Insurance, and more.
Director, Brands & Retail Media
Location
United States
Posted
64 days ago
Salary
$230K - $265K / year
Seniority
Lead
Job Description
Director, Brands & Retail Media
Dutchie
• Own and grow Dutchie’s Brands revenue, with a mandate for significant scale — set commercial strategy across the full deal spectrum, from high-velocity accounts to large strategic partnerships with major cannabis brands. • Define and track the KPIs, forecasting cadence, and operating rhythm that make this a professionally-run, predictable revenue business. • Manage a team of Account Executives and Account Managers, with the expectation of growing and upgrading that team as the business scales. • Build a best-in-class outbound hunting motion — pipeline discipline, ICP targeting, outreach sequencing, and close process. • Build a best-in-class account management and expansion motion — QBRs, renewal playbooks, upsell identification, and churn prevention. • Identify where inbound can supplement outbound; partner with Product Marketing to build the messaging and content engine that generates brand-side demand. • Become Dutchie’s internal authority on what a Retail Media Network means in cannabis — the products, the economics, the risks, and the sequencing. • Conduct structured discovery with brands, agencies, and platform partners to map where the highest-value unmet needs are and translate that into a clear product opportunity roadmap. • Partner with R&D to prioritize and scope new Brands-facing capabilities; assess build vs. buy vs. partner for key capability gaps with clear risk/reward framing. • Act as the internal voice of the brand customer, ensuring Dutchie’s platform decisions reflect what drives measurable ROI for brands.
Job Requirements
- 10+ years of experience in B2B revenue leadership, with meaningful time in retail media, digital advertising, adtech, or media networks — cannabis experience a plus but not required.
- Demonstrated track record of owning and growing a revenue number, ideally in a business that required both hunting new logos and expanding an existing customer base.
- Experience managing and developing quota-carrying sales teams; you know what good looks like and can coach to it.
- Entrepreneurial instinct — you’ve either built something from scratch or operated in an early-stage environment where you had to define the playbook, not just run it.
- Fluency in retail media network economics: how brands think about trade spend, co-op, performance marketing, and attribution; how platforms monetize audience and shelf.
- Strong product intuition — you can sit in a room with engineers and PMs, translate commercial insight into product requirements, and advocate for the right sequencing.
- Ability to operate across deal sizes and complexity, from high-velocity SMB accounts to multi-stakeholder enterprise negotiations.
- Clear, compelling communicator — written and verbal — with the executive presence to represent this business internally and externally.
- B2B SaaS or platform experience required; regulated industry experience strongly preferred.
Benefits
- Full medical benefits including dental and vision plans to ensure you always have the best care.
- Equity packages in the form of stock options to all employees.
- Technology (hardware, software, reading materials, etc..) allowance
- Flexible vacation and sick days
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