• Monitorar e realizar a abertura, atribuição e fechamento de chamados de acordo com níveis de prioridade e criticidade; • Gestão e Operação do HubSpot; • Administrar o HubSpot (Marketing Hub e CRM); • Criar e gerenciar workflows, listas inteligentes e automações; • Estruturar lead scoring e critérios de qualificação (MQL/SQL); • Garantir organização, segmentação e governança da base; • Automação da Jornada do Cliente; • Criar fluxos de nutrição por perfil, segmento e estágio do funil; • Desenvolver jornadas automatizadas (aquisição, consideração, decisão); • Personalizar comunicações com base em comportamento e dados; • Otimização de Conversão (CRO); • Melhorar taxas de conversão em landing pages, formulários e e-mails; • Realizar testes A/B em campanhas, fluxos e páginas; • Identificar gargalos no funil e propor melhorias; • Garantir passagem eficiente de leads qualificados para SDRs; • Ajustar fluxos conforme feedback do time comercial; • Apoiar definição de SLA e processos entre áreas; • Monitorar KPIs como taxa de conversão, CPL, CAC, ROI; • Criar dashboards e relatórios de performance; • Garantir rastreabilidade de campanhas (UTMs, eventos, integrações); • Gerar insights para otimização contínua; • Integrar HubSpot com site, ferramentas de mídia e outras plataformas; • Configurar formulários, landing pages e tracking; • Apoiar estruturação técnica de campanhas e dados.

• Leverages the enterprise player experience & product strategies to develop, build and enhance the player experience in retail, online and in the app • Drives digital and retail integration through omni-channel marketing experiences • Liaises with key stakeholders to achieve a seamless, cohesive player experience • Provides event-marketing expertise for product launches, and activations, and winner celebrations • Works closely with the Encore Rewards loyalty team to support a seamless, cohesive experience at casino locations • Manages projects, marketing requirements and deliverables, meeting deadlines • Delivers marketing programs on budget and provides regular updates on spend variance • Builds, develops, and maintains strong working relationships with internal departments and external partners • Leads creative development for casino in-facility signage • Develops and executes point-of-sale (POS) marketing materials • Ensures brand consistency and high-quality creative output in all marketing assets • Communicates creative strategies and project timelines clearly and effectively • Oversees logistics for POS assets and ensures correct installation at retail locations • Maintains clear and accurate project records and tracks project progress • Drafts and distributes internal and external communications as needed • Responsible for the completion of various project documents and deliverables

• Support social media and communications efforts through content organization and content creation. • Perform social media competitive analysis by tracking competitor activity, identifying engagement trends, and delivering actionable insights to inform content strategy and campaign planning. • Analyze marketing performance across social media, website, and campaigns by tracking key metrics, identifying trends, and providing data-driven insights to evaluate campaign health and optimize future strategies. • Manage historical content by auditing, backdating, and retagging posts, while supporting asset library tagging to improve content discoverability and reporting accuracy. • Assist with the preparation of marketing materials, including presentations, newsletters, and promotional documents. • Provide general administrative and project support to the Growth Team. • Perform other marketing-related duties as assigned.

• Shape and guide the creation and development of patient‑facing paid advertising campaigns, setting creative direction through insights, briefing, casting, agency collaboration, and feedback across full‑funnel assets—from TV and audio to online video, display, and paid placements. • Own select, high‑impact content initiatives end‑to‑end, from concept through launch and iteration, while partnering closely on larger, enterprise‑level DTC campaigns. • Oversee campaign coordination and delivery by managing asset plans, trafficking documents, timelines, and cross‑team handoffs. • Partner closely with Media, Analytics, and Channel teams to ensure paid content is designed to perform across formats, placements, and stages of the funnel. • Use market research, performance data, and engagement insights to inform creative decisions, recommendations, and ongoing optimization across content and campaigns. • Identify new claim opportunities based on emerging clinical evidence and market research, translating complex information into clear, compelling, patient‑friendly messaging. • Collaborate with MLR and cross‑functional teams to ensure content is reviewed, approved, and launched efficiently.