Colgram logo
Colgram

La historia de Colgram parte con la fundación de la Marca Colloky en 1974, por la familia Lührs. Colloky, marca de origen italiano, se ha convertido en el verdadero especialista en bebés y niños. Hoy en día desarrolla y administra marcas de vestuario y calzado: Colloky y Opaline. Cuenta con casi 100 tiendas en Chile y 14 en Perú, además de exportaciones a países de Latinoamérica.

Head of Digital Channel Opaline

Location

Chile

Posted

77 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Head of Digital Channel Opaline

Colgram

Role Description ¡En Colgram seguimos creciendo! Buscamos Jefe de canal digital para nuestra marca Opaline. Jefe de Canal digital es el máximo responsable de la estrategia y venta del canal online. Coordinar con las áreas involucradas tales como marketing digital, plataforma web, operaciones, entre otros. Su objetivo es mejorar la experiencia del cliente, maximizando la tasa de conversión y analizando los KPIs como ticket promedio, sesiones, carro abandonado, tasa de rebote, entre otros. - Ejecutar la gestión comercial del canal digital, potenciando el cross-selling, up-selling y personalización en la tienda online para implementar estrategias que contribuyan a la rentabilidad y rotación. - Proponer y ejecutar campañas promocionales, estrategias de descuentos, bundles y promociones para maximizar conversión y cumplir con el plan de venta. - Crear, mantener y priorizar el product backlog en base a valor de negocio (esfuerzo / impacto), asegurando las tareas estén ordenadas y enfocadas en maximizar el valor del negocio. - Implementar estrategias de SEO para mejorar el posicionamiento orgánico y optimizar la captación de tráfico y conversión para alcanzar el plan de venta y la rentabilidad del canal. - Identificar oportunidades para optimizar el journey digital del cliente (búsqueda, carrito, checkout, despacho, devoluciones) para impulsar nuevas funcionalidades que permitan experiencias integradas tienda física–online (ej. click & collect, stock en tiempo real, reserva en tienda). - Liderar el trabajo colaborativo interáreas con equipos de diseño, marketing y comercial para asegurar la correcta ejecución de la estrategia. - Medir y analizar indicadores clave de desempeño del canal haciendo seguimiento de estos para proponer iteraciones y ajustes que permitan maximizar resultados y tomar decisiones basadas en datos. - Apoyar otras tareas y funciones que le encomiende su jefatura directa con el objetivo de cumplir los objetivos de la gerencia. Qualifications - Titulado de ingeniería comercial, Civil industrial o carreras a fines. - Manejo de VTEX. - Idealmente experiencia en retail. Process of Selection El proceso de selección se realiza a través de Aira - plataforma de reclutamiento diseñado para mejorar tu experiencia de postulación. Para postular solo necesitas: - Postular a la oferta. - Revisar tu email. - Ingresar a Aira y contestar las preguntas y/o pruebas solicitadas. Luego, si vemos que tu perfil se ajusta a lo que estamos buscando, te contactaremos por email (a través de Aira) para seguir a la etapa presencial. Company Description La historia de Colgram parte con la fundación de la Marca Colloky en 1974, por la familia Lührs. Colloky, marca de origen italiano, se ha convertido en el verdadero especialista en bebés y niños. Hoy en día desarrolla y administra marcas de vestuario y calzado: Colloky y Opaline. Cuenta con casi 100 tiendas en Chile y 14 en Perú, además de exportaciones a países de Latinoamérica.

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