• Organizing tradeshows, gathering and analyzing competitive intelligence, and managing budgets for BD activities • Develop and manage event schedules, budgets, and logistics • Coordinate with communications organization to develop cohesive tradeshow & conference marketing materials • Track and analyze leads generated through tradeshows and report on ROI • Conduct market research to identify industry trends, competitor activities, and customer needs • Provide insights and recommendations based on competitive analysis • Monitor expenses to ensure alignment with budgetary guidelines • Provide regular budget reports and analysis to senior management

• The Business Development Manager (BDM) is responsible for generating business through the development of close relationships with the travel agent channel in the US. • Execute Key Retail Account plans as developed by the Key Account Team. • Grow RM business with existing retail partners and develop new travel agency relationships. • Manage existing travel agency relationships and deepen the partnerships to grow both FIT and Groups business. • Work with Senior Manager, Sales to formulate and execute a territory specific plan. • Identify new business development opportunities within the territory. • Build sales campaigns to drive bookings and revenue. • Manage the analysis of territory and marketplaces. • Ensure accurate processing of all information generated from sales activities. • Maintain positive and constructive relationships with other Managers, employees, customers, and a variety of suppliers and industry partners.

• The Community Liaison is responsible for inbound/outbound communication and business development. • The role acts as the local market B2B, B2C, and D2C representative educating community partners and potential patients about the company, our mission and service offerings. • This role will help facilitate patient transitions of care from area facilities and referral partners to HarmonyCares and will explain the benefits of enrollment to eligible patients and caregivers. • Market analysis, along with competitive landscape, in which to differentiate HarmonyCares services to external referral partners • Know and educate the community on our mission to provide high-quality personalized healthcare in the home for people that need it the most • Meet or exceed agreed upon in person and virtual meeting goals with key decision makers • Thoroughly understand eligibility and enrollment processes • Provide education on and facilitate, as requested, benefit enrollment and processes • Track performance in CRM demonstrating plan and adherence to budgeted targets for a given region • Schedule face-to-face or phone discussions with patients and their caregivers (or other legal representatives) to provide guidance on patient eligibility for all programs • For patients interested in being aligned or attributed to an accountable care organization (or other CMS alternative payment model) in which one of the Company’s practices are participating, inform them about the program; and, if they opt to voluntarily align, collect Voluntary Alignment Form from patients (or their legal representatives) • Answer inbound calls from patients, families, and facility staff members regarding the Company’s business units operating in the relevant market • Promptly, accurately, professionally triage all patient concerns related to care needs, scheduling and billing to the appropriate department • Oversee and document outreach calls conducted, and meetings scheduled with external sources • Adhere to all company policies and procedures and all applicable laws and requirements, including without limitation those related to marketing (including marketing plans), interacting with referral sources and patients, beneficiary notifications, and conducting patient outreach (i.e., calls and in person) • Comply with HIPAA privacy and security guidelines and company policies, procedures and standards • Maintain consistent communication with sales leaders and local business unit leadership and support staff • Performs other additional duties as assigned

• Generate pipeline through high-volume, targeted outbound outreach (calls, email, LinkedIn) • Break into net-new accounts and utilize multi-thread approach • Identify and engage key stakeholders across HR, L&D, IT, and compliance teams • Partner with Account Executives to turn conversations into qualified opportunities • Research accounts based on funding cycles, priorities, and regulatory drivers (FedRAMP, GovRAMP, etc.) • Build momentum early in the sales cycle and drive urgency