• Portal Management – KURSNET & mein NOW (Core Focus) • Become the in-house expert on the logic and algorithms of KURSNET and mein NOW • Continuously refine course descriptions, metadata, and categorization within both portals • Conduct deep-dive research to identify and map high-intent search terms directly to our course listings • Track, analyze, and report on listing performance across both platforms • Scale our reach by managing and growing our presence on additional platforms • Utilize Edtelligent to efficiently manage and synchronize listings across regional portals • Work with the content and marketing teams to ensure all course copy and portal listings are accurate • Leverage AI-powered tools where relevant to streamline keyword research, listing audits, and content refinement • Collaborate closely with the wider marketing team to align portal strategy with broader campaign activity and course launches

• Own the full federal revenue lifecycle: strategy, pipeline, capture, bookings, renewals/recompetes, and expansions. • Set federal growth strategy and priorities aligned to PeakMetrics’ product capabilities and delivery capacity. • Personally drive opportunity identification and qualification; establish a clear pursuit selection framework (prime vs. sub, vehicle fit, probability-to-win). • Build and maintain a disciplined federal operating rhythm (pipeline reviews, capture gates, forecast cadence, and executive reporting). • Lead capture execution for priority pursuits, including win themes, competitive positioning, teaming strategy, pricing inputs, and close plans. • Own and expand strategic partner and prime contractor relationships; negotiate teaming agreements, workshare, and partner commitments. • Serve as an executive-level representative for PeakMetrics in customer engagements, partner meetings, and federal industry forums. • Develop account strategies for existing federal customers to protect and grow revenue through option years, task orders, modifications, and follow-on awards. • Partner with Product and Insights to translate customer insights into product roadmap inputs and to ensure delivery readiness for pursuits. • Oversee proposal strategy and submission readiness, coordinating internal SMEs and external proposal support as needed to meet deadlines and compliance requirements. • Manage, coach, and develop the federal team; establish performance expectations, role clarity, and accountability for outcomes. • Drive accurate CRM usage and forecasting discipline; ensure leadership has clear visibility into deal health, risks, and next actions.

• Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth • Overhaul and scale existing demand programs, introducing modern frameworks, experimentation, and performance-driven marketing practices • Manage and optimize a ~$1.5M annual paid media budget, working closely with external media agency partners to maximize performance across channels • Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms • Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns • Define and track pipeline targets and campaign performance goals, using data to continuously optimize channel mix and ROI • Lead campaign experimentation across digital channels, media buying, and emerging AI-driven marketing workflows • Work cross-functionally with sales and revenue teams to ensure strong marketing-to-sales alignment and pipeline quality • Manage marketing technology and reporting workflows, including CRM and marketing automation platforms (HubSpot experience preferred)

• Develop scripts and integrations (APIs, Webhooks) to automate routines, optimize budgets and scale management on platforms such as Meta (Facebook/Instagram) Ads and Google Ads; • Create workflows and tools using Artificial Intelligence (LLMs, OpenAI API, etc.) to accelerate lead qualification, metrics analysis, paid media optimization and creative scalability; • Manage paid media channels such as Meta Ads, Google Ads, and others; • Monitor daily performance metrics, identifying and reporting optimization opportunities; • Build and maintain data pipelines and automated dashboards, eliminating the need for manual spreadsheet exports; • Identify operational bottlenecks within the team (such as invoice control, influencer management, creative management, etc.) and develop solutions/scripts to automate these routines; • Work closely with commercial and CRM teams, translating campaign concepts and retention/acquisition promotion ideas into technically viable and scalable executions; • Perform invoice control and entry into the SAP system.