• Own and drive net revenue retention across a portfolio of strategic accounts, including upsell and cross-sell initiatives. • Serve as the primary strategic partner to SaaS clients, guiding their influencer marketing and employee-generated content programs. • Align client business goals with BN Influencer capabilities to drive measurable impact across the marketing funnel. • Lead executive-level conversations, including QBRs, growth planning sessions, and program maturity assessments. • Identify and close expansion opportunities tied to influencer campaigns, creator partnerships, and EGC initiatives. • Build deep, multi-threaded relationships across client organizations, from practitioners to C-suite stakeholders. • Use data and insights to proactively identify risks, opportunities, and optimization strategies. • Partner cross-functionally with Client Solutions, Product, Sales, and Media teams to deliver a seamless client experience. • Act as the voice of the customer internally, influencing product innovation and go-to-market strategy. • Maintain clear account plans, forecasting, and pipeline visibility within tools like Salesforce.

• Own and drive net revenue retention across a portfolio of strategic accounts, including upsell and cross-sell initiatives. • Serve as the primary strategic partner to SaaS clients, guiding their influencer marketing and employee-generated content programs. • Align client business goals with BN Influencer capabilities to drive measurable impact across the marketing funnel. • Lead executive-level conversations, including QBRs, growth planning sessions, and program maturity assessments. • Identify and close expansion opportunities tied to influencer campaigns, creator partnerships, and EGC initiatives. • Build deep, multi-threaded relationships across client organizations, from practitioners to C-suite stakeholders. • Use data and insights to proactively identify risks, opportunities, and optimization strategies. • Partner cross-functionally with Client Solutions, Product, Sales, and Media teams to deliver a seamless client experience. • Act as the voice of the customer internally, influencing product innovation and go-to-market strategy. • Maintain clear account plans, forecasting, and pipeline visibility within tools like Salesforce.

• Identify, build, and maintain long-term relationships with key influencers, content creators, and streamers within the Action-RPG and Soulslike genres. • Develop and execute global influencer campaigns that align with our roadmap, focusing on high-impact reveals and long-term player engagement. • Act as the primary point of contact for creators and agencies, ensuring they have the information, assets, and support needed to create authentic and engaging content. • Manage the end-to-end influencer workflow, from initial outreach and negotiation to content approval and performance reporting. • Coordinate with the CCO and the Marketing team to ensure influencer beats are integrated into the global communication. • Organise and host influencer events, including preview events, early access sessions, and dedicated gameplay captures (both digital and physical). • Stay ahead of the curve by monitoring trends within the influencer scene, identifying emerging platforms, and spotting new "rising star" creators in our genre. • Track and analyse the performance of influencer campaigns, providing data-driven insights to the CCO to optimise future strategies. • Maintain an up-to-date database of creators, ensuring a diverse and global reach that reflects our player base.

Role Description The Associate Director, Influencer Marketing will lead the strategy and execution of influencer partnerships, creator community growth, and campaign performance across multiple platforms. This role offers the opportunity to build a thriving ecosystem of creators, superfans, and advocates while driving measurable business results and brand engagement. You will oversee a team of four, guiding influencer sourcing, content development, and in-house contracting, as well as managing analytics, EMV growth, and campaign optimization. The position requires a blend of strategic thinking, creative vision, and operational leadership in a fast-paced, creator-driven environment. Success in this role demands deep expertise in beauty or consumer lifestyle ecosystems, strong relationships with creators and agencies, and the ability to translate storytelling into measurable brand impact. You will collaborate across marketing, creative, retail, and growth teams to ensure content authenticity, alignment, and cultural resonance. - Develop and implement a comprehensive influencer marketing strategy aligned with brand launches, campaigns, and commercial priorities. - Build and nurture a multi-tier creator community, including superfans, micro/nano influencers, stylists, and top-tier creators. - Lead sourcing, vetting, and long-term relationship management for creators across TikTok, Instagram, YouTube, and emerging platforms. - Oversee all influencer content creation, ensuring alignment with brand messaging, visual identity, and platform best practices. - Manage the full lifecycle of influencer campaigns, from strategy and briefing to execution, reporting, and optimization. - Lead talent contracting in-house, including negotiation, scopes, and usage rights. - Partner cross-functionally with Brand, PR, Retail, Creative, and Growth teams to deliver integrated campaigns. - Monitor and analyze campaign performance using Tribe Dynamics and other analytics tools, providing actionable insights to guide future investments. - Lead, coach, and develop a team of four, fostering strategic thinking, operational excellence, and strong creator relationships. Qualifications - 7+ years of experience in influencer or creator marketing within beauty, luxury, or consumer lifestyle brands. - Proven expertise in EMV growth, influencer acquisition and retention, and platform-native content. - Demonstrated ability to manage and grow a team of at least 3+ direct reports. - Deep knowledge of TikTok, Instagram, YouTube, and emerging platforms, with an established network of creators and agency contacts. - Strong experience with paid media asset development, creator sourcing, briefing, and in-house contracting. - Excellent negotiation, communication, and presentation skills. - Strategic and creative mindset with data-driven decision-making skills. - Bachelor’s degree required; advanced degrees or relevant certifications a plus. Benefits - Competitive annual base compensation range: $152,000 - $170,000 (commensurate with experience). - Opportunity to lead a high-impact, industry-leading creator and community program. - Fully collaborative, cross-functional team environment with exposure to brand, creative, retail, and growth marketing teams. - Career development and growth opportunities in a fast-paced, dynamic marketing ecosystem. - Inclusive and supportive workplace culture that values creativity, diversity, and collaboration.