• Responsible for selling Radiometer’s full product portfolio • Lead prospecting and qualification • Maintain records and communications with customer base through MS Dynamics CRM tool • Execute targeted marketing campaigns to create new business opportunities and grow existing opportunities

• Responsible for managing and growing all Cepheid business in acute healthcare markets • Cultivate and maintain strong relationships with department stakeholders in the hospital setting • Develop demand for and adoption of new assays and instrumentation within account base • Coordinate between customer and Cepheid personnel for new product implementations • Optimize cycle time using Salesforce.com to prioritize sales funnel

• Own and manage a portfolio of enterprise accounts, driving both new business and expansion opportunities within the segment • Identify, engage, and develop relationships with key stakeholders and decision-makers across target organizations • Lead complex, full-cycle sales processes from prospecting through close, consistently achieving or exceeding quota targets • Navigate multi-threaded sales cycles, addressing objections and aligning solutions to business objectives across diverse stakeholders • Partner with Sales Engineering to deliver tailored product demonstrations (virtual and onsite) aligned to enterprise client needs • Develop and execute strategic account plans to increase revenue, deepen account penetration, and expand market share • Leverage data and insights to prioritize opportunities and drive account growth strategies • Maintain a strong understanding of industry trends, competitive landscape, and customer challenges to effectively position solutions • Accurately manage pipeline, forecasting, and account activity within CRM tools (e.g., Salesforce, Salesloft) • Conduct in-depth territory and account research to identify growth opportunities and risks • Collaborate cross-functionally with marketing, product, and customer success teams to ensure alignment and long-term client success • Mentor junior team members and share best practices across the sales organization • Perform other duties as needed

• Responsible for managing and growing a sales territory with a challenging, yet achievable growth target • Engage clients and prospects via phone to identify sales opportunities for closure using funnel management techniques, for the development and growth of industrial sales territory • Provide quotations, cross-selling, up-selling and minimizing discounting where possible • Populate and maintain the highest standards of data integrity in Salesforce • Collaborate with other Inside Service Sales Representatives to improve processes • Engage in department Key Performance Indicators (KPIs) through visual management and countermeasures where appropriate • Cross-functional interfacing with other commercial departments to leverage the best resources to close business