Role Description As a Senior Lifecycle Marketing Manager at Upstart, you will be responsible for maintaining and growing our Activation (funnel conversion) program for Personal Loans and Small Dollar Loans. You will ideate, prioritize, execute, and report on journeys that drive applicants to complete their application and successfully fund their loan. Your primary levers will be email, SMS, push, and VoApps (ringless voicemail). How you’ll make an impact: - Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys. - Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results. - Bridge the gap between technical development teams, product, and strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic. - Size and estimate potential project impact on CAC, revenue, and other KPIs. - Help build and execute against a hypothesis-driven testing roadmap for owned journeys. - Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects. - Uplevel the team’s processes and documentation of journeys. - Maintain and improve reporting dashboards, in partnership with Analytics. - Partner with Creative team to build visually seamless, highly engaging touchpoints. - With the wider business, share plans, results, learnings, and best practices. - Serve as a CRM and lifecycle marketing subject matter expert on the Growth team. Qualifications - 4+ years experience in lifecycle marketing. - A proven track record at driving measurable results toward KPIs. - Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance. - Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode. - A strong understanding of statistical testing principles within CRM. - Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders. - A self-starter who sees challenges as opportunities and is a creative problem-solver. - Hands-on experience in Iterable is a must. - Excellent written and verbal communication skills. - Highly driven and results-oriented work ethic. - Experience with SMS and/or mobile push strongly preferred. - Bonus if you’ve worked with a CDP (we use HighTouch). Requirements - This role is available in the following locations: Remote. - The team operates on the East/West coast time zones. Benefits - Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly. - Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year. - Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees. - Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose. - Health Savings Account contributions from Upstart for eligible plans. - Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage. - Paid time off, sick and safe time, and company holidays. - Paid family and parental leave to support caregiving and major life moments. - Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving. - Employee Assistance Program (EAP) offering mental health support and life-centered resources. - Financial wellness resources, including access to financial planning tools and a financial concierge service. - Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you. - Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from. - Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs). - Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).

• Resolve issues related to customer accounts, internal policies, and general support • Provide multiskill support (chat, email and/or voice) in a humanized manner, handling high volumes and a variety of requests • Manage multiple simultaneous interactions across different channels using various online tools • Constantly consult internal guides and strictly follow service norms and policies • Meet and maintain performance metrics (Customer Satisfaction, Average Handle Time, Quality) • Communicate with the internal team in English — reading and interpreting English text is essential.

• Manage the intake, prioritization, scheduling, and distribution of marketing work, ensuring alignment with business priorities, timelines, and available resources. • Develop and maintain project plans, production calendars, and workload forecasts while monitoring capacity and utilization to identify risks and resolve bottlenecks. • Partner closely with marketing leadership, managers, and cross-functional stakeholders to align scope, expectations, and delivery commitments, and provide clear, ongoing communication to internal stakeholders on the status and progress of marketing project deliverables. • Oversee execution for both routine and high-visibility initiatives, ensuring projects are delivered on time, on budget, and in accordance with brand standards. • Own and maintain marketing workflow and project management tools, ensuring accurate project data, documentation, reporting, and adherence to governance standards. • Design, implement, and refine marketing operations processes, workflows, templates, and best practices, supporting change management and adoption of new tools and ways of working. • Maintain accurate project data, timelines, and reporting in work management tools. • Partner with marketing team leadership to forecast capacity and ensure optimal utilization of internal and external resources. • Establish and track key performance indicators related to efficiency, quality, delivery timelines, and capacity, using insights to drive continuous improvement. • Manage relationships with external vendors, freelancers, and contractors to balance workload demands and supplement internal capacity as needed. • Other duties as assigned.

• Drive and scale traffic acquisition across paid, affiliate, and organic channels; • Optimise key metrics (CAC, CPA, LTV, ROMI) to improve performance and profitability; • Analyse the full marketing funnel and identify growth opportunities; • Manage budgets, focusing on the most efficient and high-ROI channels; • Set up and maintain tracking systems (attribution, pixels, postbacks); • Collaborate with Product, CRM, and Content teams to align efforts; • Test new channels, creatives, and strategies through A/B testing; • Improve marketing processes, automation, and reporting; • Work with affiliates and partners to grow external traffic; • Take ownership of results and drive continuous growth.