AORN

• Coordinate the planning, scheduling, and execution of integrated marketing campaigns supporting customer growth, engagement, and retention. • Serve as the primary operational point of contact for Lines of Business project intake and ensure alignment with quarterly planning set by the Sr Manager, Segment Marketing – HCO. • Manage the development and completion of creative briefs in collaboration with the Sr Manager, Segment Marketing – HCO and internal stakeholders. • Manage project plans, timelines, workflows, budgets, and task assignments across creative, digital, web, analytics, and sales teams. • Track status of all active marketing projects, campaigns, and deliverables; proactively identify risks, dependencies, and roadblocks. • Facilitate project handoffs, kickoffs, and review cycles to ensure clarity of goals, messaging, assets, and timelines. • Support project intake processes, prioritization frameworks, and resource allocation. • Collaborate closely with creative, web, digital, events, and sales teams to ensure timely and accurate delivery of assets, content, and campaign components. • Provide meeting summaries, project progress reports and documentation, milestone tracking, and follow-up communications for LOB marketing initiatives. • Help resolve project questions, clarify ownership, and escalate issues appropriately when timelines, deliverables, resources, or approvals are at risk. • Coordinate campaign assets with creative, digital, web, and other internal teams. • Maintain organized repositories of campaign materials, templates, creative briefs, and historical project documentation in SharePoint or other assigned folders. • Assist with preparation of presentations, collateral, or briefing materials for internal and external partners. • Ensure all marketing outputs meet AORN’s brand, regulatory, and quality standards, working closely with the creative team to assure adherence to brand standards and values. • Ensure all assets for all projects (copy, design, web content, collateral, email sequences, social assets) move through appropriate review and approval processes within the marketing team and among LOB stakeholders. • Partner with the Sr Manager, Segment Marketing in compiling campaign performance metrics, dashboards, and post-campaign reports, and preparing and maintaining playbooks for the sales team. • Assist the Marketing Segment team in evaluating marketing technology tools, workflows, or systems that may improve efficiency. • Support the Sr Manager, Segment Marketing - HCO in compiling campaign performance metrics, KPI tracking, dashboards, post-campaign reports, and outcomes summaries to help identify trends, risks, opportunities, and ways to optimize spend and improve future campaigns. • Perform other duties as assigned.

• Conduct high-volume outbound prospecting through phone, email, LinkedIn, and other strategic outreach channels to generate new business opportunities. • Identify and engage perioperative leaders, OR directors, educators, clinical executives, and key healthcare stakeholders. • Research target accounts and develop strategic outreach plans aligned with organizational priorities and market opportunities. • Follow up promptly on inbound marketing leads, webinar attendees, conference contacts, and campaign responses. • Qualify leads using established sales methodologies (BANT or similar frameworks). • Build and maintain a healthy pipeline of qualified opportunities to support revenue growth goals. • Support strategic initiatives aimed at increasing adoption of AORN education solutions across healthcare organizations. • Identify upsell, cross-sell, and expansion opportunities within existing and prospective customer accounts. • Recognize market trends, workforce challenges, and operational pain points impacting perioperative teams and tailor outreach accordingly. • Partner with Account Executives to support territory growth strategies and targeted sales campaigns. • Maintain accurate and timely documentation of all prospecting activity, customer interactions, and pipeline updates within Salesforce. • Ensure clean lead management practices and effective handoff processes to Account Executives. • Collaborate closely with Marketing, IT, Nursing Education, and CineMed teams to improve outreach effectiveness and customer engagement.

• Lead comprehensive onboarding for new and renewing Periop 101 (P101), eGuidelines+ (eG+), and AORN CineMed clients to ensure smooth, successful adoption and seamless integration into clinical and educational workflows. • Design, coordinate, and execute tailored implementation plans that align with each client's unique needs and strategic goals across AORN and CineMed solutions. • Serve as the primary point of contact throughout onboarding and implementation, providing expert guidance, hands-on support, and proactive problem-solving to drive early success. • Engage with clients on a consistent, pre-defined schedule to conduct utilization reviews, analyze performance metrics, and identify opportunities to optimize adoption and impact. • Facilitate strategic quarterly business reviews (QBRs) with key accounts to evaluate outcomes, highlight value achieved, share best practices, and establish future objectives and growth plans. • Maintain thorough, accurate records of all client interactions, implementation milestones, and utilization data in Salesforce to ensure visibility and accountability. • Collaborate cross-functionally with internal teams, including Account Executives, Product, and Clinical teams, to deliver a coordinated and exceptional client experience. • Gather and monitor feedback from clients regarding AORN and CineMed products, providing actionable insights and recommendations to inform product updates, revisions, and new development initiatives. • Support agreement renewals through proactive relationship management, demonstrating tangible value during utilization reviews and QBRs to strengthen long-term partnerships. • Perform additional responsibilities as needed to support strategic growth initiatives and evolving organizational objectives.

• Manage the intake, prioritization, scheduling, and distribution of marketing work, ensuring alignment with business priorities, timelines, and available resources. • Develop and maintain project plans, production calendars, and workload forecasts while monitoring capacity and utilization to identify risks and resolve bottlenecks. • Partner closely with marketing leadership, managers, and cross-functional stakeholders to align scope, expectations, and delivery commitments, and provide clear, ongoing communication to internal stakeholders on the status and progress of marketing project deliverables. • Oversee execution for both routine and high-visibility initiatives, ensuring projects are delivered on time, on budget, and in accordance with brand standards. • Own and maintain marketing workflow and project management tools, ensuring accurate project data, documentation, reporting, and adherence to governance standards. • Design, implement, and refine marketing operations processes, workflows, templates, and best practices, supporting change management and adoption of new tools and ways of working. • Maintain accurate project data, timelines, and reporting in work management tools. • Partner with marketing team leadership to forecast capacity and ensure optimal utilization of internal and external resources. • Establish and track key performance indicators related to efficiency, quality, delivery timelines, and capacity, using insights to drive continuous improvement. • Manage relationships with external vendors, freelancers, and contractors to balance workload demands and supplement internal capacity as needed. • Other duties as assigned.

• Own the segment marketing strategy for Medical Device Industry. • Establish and lead ongoing market, customer, consumer behavior, and competitive intelligence processes. • Create and maintain personas, value propositions, and messaging frameworks for institutional buyers and perioperative professionals. • In collaboration with the Sr Director and LOB leaders, translate market and member insights into clear go‑to‑market (GTM) plans, competitive messaging, customer journeys and customer experiences. • Drive acquisition, onboarding, engagement, renewal, and re‑engagement campaigns to grow qualified leads and revenue. • Promote AORN’s mission-driven programs through tailoring offers and journeys for the Medical Device Industry. • Plan and execute integrated campaigns across email, web, paid, social, content, and events with defined KPIs, budgets, and timelines. • Partner with digital, web, and creative team to deliver targeted, accessible, and compliant content across channels. • Ensure quality control of all externally facing assets, including content accuracy, visuals, URLs, and links. • Create and manage clear creative briefs outlining audience insights, competitive context, and success metrics. • Collaborate with the Medical Device Industry Sales team and LOB leader on offers, pricing narratives, objections, and competitive strategy. • Build and evolve sales enablement tools (pitch decks, one-pagers, case studies, email sequences) and incorporate field feedback. • Define, track, and report funnel KPIs (lead quality, conversion, revenue/ARR, member growth, retention, engagement, and ROI). • Assess channel and platform performance; test and optimize to improve efficiency and impact; deliver regular performance reports. • Lead and manage employees and contractors supporting assigned segments. • Provide coaching, mentorship, and performance feedback to team members. • Collaborate cross-functionally with the Membership, Education, Events, Policy/Advocacy, Sales, and Analytics teams. • Other duties as assigned.