• Develop and champion a multi-year global strategy that maximizes traffic and conversions across traditional SEO and emerging Answer Engine Optimization (AEO) landscapes • Develop and execute strategies to maximize inclusion in Google AI Overviews and secure citations • Optimize off-site properties like Wikipedia, Reddit, G2, LinkedIn, YouTube, and AWS Marketplace • Provide guidance on technical governance, site-wide crawl efficiency, structured data (JSON-LD), and complex indexation troubleshooting • Act as a strategic consultant for Brand, Product Marketing, Corporate Communications, DevRel, and Community teams • Build and own a measurement framework with organic customers as the north star

Role Description We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact on revenue. You'll drive SEO strategy across multiple affiliate sites spanning a wide variety of verticals, lead continuous go-lives into new markets, and manage a small team of SEO Content Managers. You'll have the autonomy to set direction, prioritize what moves the needle, and act fast when things change - because in SEO, they always do. At WLX, SEO isn't a support function - it's a driving force. We have the resources, the management backing, and the hands-on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs. If you thrive on launching new projects, love the pace of a high-growth environment, and want to shape a growing portfolio worth millions across a constantly expanding range of verticals — this is the role for you. You'll report to the Head of Product and collaborate closely with publishers, vertical managers, and content teams to turn SEO opportunities into measurable business results. - Lead revenue expansion of existing affiliate sites: Develop and implement long-term SEO strategies, optimize high-value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites. - Launch new affiliate sites end to end: From keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch. - Drive on-page and off-page performance: Conduct content audits, improve SERP feature capture, manage link-building tactics, and work with agencies and publishers to strengthen domain authority. - Identify and unlock growth opportunities: Research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks. - Manage and develop a team of SEO Content Managers: Set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed. Qualifications - Substantial on-page and off-page experience in SEO, with a track record of driving organic growth at scale. - Proven experience managing a team and getting the best out of people while keeping standards high. - Native German and fluent in English (C1+), you can operate confidently with stakeholders in both languages. - Analytical and structured - you prioritize what matters, communicate clearly, and make decisions under pressure. - Comfortable working in a fast-paced, flat, startup-style environment. - Experience in iGaming or other affiliate marketing industries is a plus. Company Description At We Love X, we build and run high-performing comparison platforms and conversion funnels that connect millions of users with the right products and services. As a market leader in SEA-based affiliation across multiple verticals, we turn high-intent traffic into scalable growth for our partners. Over the past years, we’ve also built one of the fastest-growing SEO businesses in our space, partnering with some of the world’s largest publishers. Beyond our own sites, We Love X constantly incubates new, performance-marketing-driven business models – from first idea to international scale. - We Love X is a leading force in the affiliate space, dedicated to making advertising always add value. - Starting as a SEA-focused company, we've expanded into broader PPC channels, TV advertising, and SEO. - As the world's largest affiliate in the dating market, we operate 200 websites across 12 languages, specializing in driving high-quality traffic and simplifying purchasing decisions with effective marketing funnels. - Driven and founder-led, our bootstrapped and independent status allows us to innovate and quickly adapt to market needs. - Join us in creating the super affiliate of tomorrow's dating industry.

• SEO-Strategie-Revolution : Entwickle revolutionäre SEO-Strategien, die die individuellen Geschäftsziele unserer Kunden perfekt widerspiegeln und sowohl Onpage- als auch Offpage-Optimierung auf ein neues Level heben. • Wettbewerbsanalyse deluxe : Nutze deinen Scharfsinn, um die Wettbewerbslandschaft zu durchleuchten, Chancen zu erkennen und Risiken zu minimieren – und mach uns so zum Branchenführer! • Keyword-Jongleur : Finde die goldenen Keywords, die unsere Kunden ganz nach oben katapultieren, und verzaubere Inhalte und Meta-Elemente, um sie perfekt in Szene zu setzen. • Onpage-Optimierung à la mode : Verpasse unseren Websites den letzten Schliff mit einer erstklassigen Onpage-Optimierung, die Meta-Tags, URL-Struktur und Co. in ein strahlendes Licht rückt. • Technisches SEO im Griff : Identifiziere und löse technische SEO-Probleme mit Leichtigkeit – vom Crawling-Fehler bis zur Optimierung für mobile Geräte. • SEO-Tools, die begeistern : Als Experte jonglierst du spielend mit den neuesten SEO-Tools und Plattformen, um Analysen, Monitoring und Reporting auf die nächste Stufe zu heben. • Fortbildungsguru : Halte dich immer auf dem Laufenden über die neuesten SEO-Trends und Best Practices und teile dein Wissen mit dem Team. • Kundenberatung, die rockt : Beeindrucke unsere Kunden mit klugen Strategien und smarten Empfehlungen. • Budgetierung mit Fingerspitzengefühl: Erstelle präzise Prognosen und Budgets, die unsere Kunden staunen lassen und uns den Erfolg garantieren.

• Support the implementation of our SEO strategy on multiple levels, including content creation, optimization, and publishing. • Research ICP’s needs and propose new topics for content. • Create supporting visuals for articles using design templates. • Optimize existing content and analyze performance data. • Run keyword research and competitive analysis. • Contribute to on-page optimization and ensure content follows technical and SEO best practices. • Distribute content across relevant channels to maximize reach. • Track content performance using tools like Google Analytics and Ahrefs. • Assist with technical SEO fundamentals.