• Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities. • Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion. • Conduct keyword and topic research to identify high-impact content opportunities. • Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel. • Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials. • Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content. • Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing. • Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed. • Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually. • Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content. • Evaluate and adopt new AI tools as they emerge. • Own organic traffic growth strategy through SEO and AEO best practices. • Optimize existing content for improved rankings and conversion. • Collaborate with our paid media strategist to align organic and paid content efforts. • Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions. • Provide strategic content direction for website pages, making sure messaging drives conversions. • Write and optimize landing page copy, CTAs, and conversion-focused content. • Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points. • Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation. • Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats. • Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals. • Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance. • Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event. • Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule. • Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points. • Support Product Marketing with content for product launches, feature announcements, and GTM materials. • Collaborate with the PR specialist on thought leadership content and media-facing materials.

• Help build and operate a repeatable content production engine that supports integrated marketing campaigns, hero assets, derivative content, nurture programs, web experiences, sales enablement, partner activation, and SEO/GEO/AEO initiatives. • Use AI-enabled workflows to accelerate content production while maintaining quality, accuracy, brand consistency, and technical credibility. • Build structured inputs for AI-assisted content development, including campaign briefs, messaging summaries, SME interview notes, markdown files, content outlines, prompt libraries, source-of-truth documents, and reusable content modules. • Actively engage internal and external subject matter experts to capture expertise, insight, technical depth, customer perspective, and market context. • Develop creative approaches for extracting organizational knowledge, including SME interviews, recorded conversations, meeting captures, workshops, intake forms, transcript reviews, and structured research sessions. • Partner with Product Marketing, Technical Marketing, Sales Engineering, Security experts, Customer Marketing, and Sales Enablement to gather the inputs needed to develop credible, differentiated content.

TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology. What You'll Bring: - 5+ years of enterprise sales experience selling to Global 1000, midmarket, or emerging verticals - Experience delivering a complete solution for the data-driven marketing or analytics (CXO) - Advanced understanding of audience and identity data in support of media sales in one or more of the following verticals: Connected TV, Programmatic Advertising, Web Publishing, Video Publishing, and Media Measurement verticals. - Experience around identity management, identity resolution, device/identity graphs, advanced TV, online and offline data, measurement and attribution plus monetization strategies. Impact You'll Make: - As an Industry Executive in the Media & Entertainment sales team, you will work with a number of current partners and new prospects across the Connected TV, Programmatic Advertising, Web Publishing, Video Publishing, and Media Measurement verticals. - If you are an experienced individual contributor with strong industry relationships in the verticals referenced herein, this position provides both great earnings and professional development opportunities. - In this role, you will engage in prospecting activities including outbound communications, in-person meetings, and attending trade shows & conferences to create revenue generating opportunities. - You will direct pipeline generation, leveraging our sales development, marketing, and lead generation teams. You will understand customer needs, articulate TU’s value proposition, respond to RFPs, create proposals and lead negotiations until contracts are signed and the opportunities are closed. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position. This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management. Benefits: TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting ERCoE@transunion.com. Pay Scale Information : The U.S. base salary range for this position is $94,000.00 - $148,000.00 annually. This position is eligible for both base pay and commission earnings. TransUnion commission targets are generally 20% – 50% of base salary and may vary based on position. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents. TransUnion's Internal Job Title: Sr Industry Exec, Business Dev - SalesCompany: TransUnion LLC

Content & SEO Strategist – help clients shine online! $4,000–$4,500/month | Full-time | US ET timezone preferred Hey there! I’m Jamie, co-founder of Curio Digital.  We started this company because we wanted to build a different kind of agency - one that’s high-performing but human, delivering real impact for our clients without the usual stress and chaos of agency life. We specialise in web design, Webflow development, and CRO, and we’ve built a small but mighty team that loves what they do. At Curio, we’re all about being resourceful, curious, and committed to getting things done. We work with people who are proactive, always learning, and genuinely enjoy solving problems. If you thrive in an environment where you have ownership, clarity, and support – while being trusted to just get on with your work - you’re going to love it here.We’re looking for a Content & SEO Strategist. You’re someone who thrives on working directly with clients, translating their needs into clear messaging strategies, and driving real results through content. You’ll be detail-oriented, innovative, and ready to help us stay ahead in the fast-changing world of SEO and AI tools. In this role, you will: 📝 Establish messaging strategy for website redesigns and build sitemaps 🔑 Identify target keywords for each page and outline page structures ✍️ Execute copywriting for all website pages 💻 Write conversion-focused copy for ad landing pages on retainer clients 📈 Provide on-page SEO recommendations and suggest new pages to capitalize on SEO opportunities Working hours are full-time, aligned with your preferred schedule (2pm or 3pm ET recommended). You’ll report to Jamie Dowis, Co-Founder & Director of Strategy.  Jamie is a pickleball addict, snowboarder, and traveler, and has spent 2 years traveling full-time across Ecuador, Mexico, Alaska, and more. She’s approachable, supportive, and loves helping her team grow.