Making data accessible for everyone. Contact us via hello@oxylabs.io
Performance Marketing Manager
Location
China
Posted
57 days ago
Salary
0
Seniority
Senior
Job Description
Performance Marketing Manager
Oxylabs.io
• Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics. • Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting. • Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc. • Collaborate with design/content to produce high-converting ads and landing pages. • Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities. • Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion). • Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs. • Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc. • Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China. • Bring competitor-informed playbooks and adapt them to our product and brand. • Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility. • Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations). • Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.
Job Requirements
- Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
- Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
- At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
- Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
- Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
- Fluent Mandarin and strong working proficiency in English (written and verbal).
- Comfortable operating independently in a fast-paced international environment.
- Nice to have:
- Experience working at a proxy / scraping / VPN competitor or a similar China-focused tech company.
- Experience with B2B SaaS and/or developer-targeted products.
- Experience with partnerships/affiliates in China.
- Understanding of China internet policies and constraints affecting marketing and distribution.
Benefits
- Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
- Learning & development: online courses and trainings.
- Mental health apps.
- Workation.
- Full remote environment.
- Company-sponsored tech.
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