• Sale of sponsorship partnerships (presentations, exhibition stands, etc.): Inspire existing and new partners from our CRM and the industry to support our events. • New client acquisition: Identify emerging partners—our clients such as fund providers, asset managers and financial institutions—and innovative products that enrich our agenda, and proactively contact them. • Maintain client relationships: Build long-term, trust-based and almost friendly relationships with our partners and maintain them sustainably. • Collaboration: Work closely with the event organization and marketing teams to make our conferences even more successful. • Responsibility: Take independent responsibility for the entire sales area and continuously develop it further.

• Drive scalable, automated member growth strategies across the SLED & Labor book of business, collaborating with your Pod lead and team to implement approaches that increase awareness and enrollment. • Preparation of co-branded materials in support of both Virta-led and client-led communication efforts and ensure those communications are delivered effectively and consistently. • Represent Virta in client meetings by presenting best practices, supporting planning conversations, and reinforcing recommendations to secure sustained access for long-term growth. • Advocate for increased communication access by preparing and delivering data-backed strategies that expand member touchpoints and improve engagement. • Collaborate across teams to scale member growth in a rapidly growing space, ensuring smooth execution with minimal customization.

• Support the website acquisition strategy and own execution of the experimentation and testing roadmap aligned to new user goals. • Identify high-impact opportunities across pages, flows, and site experiences to introduce new acquisition entry points. • Launch and iterate on new on-site acquisition mechanics, not just optimize existing elements. • Develop clear hypotheses grounded in data, user behavior, and prior learnings. • Prioritize initiatives based on expected impact, effort, and confidence. • Design, launch, and manage experiments to evaluate new acquisition ideas and improvements. • Own end-to-end execution including setup, QA, launch, monitoring, and post-test analysis. • Ensure experiments meet quality and data integrity standards. • Maintain a structured backlog of acquisition ideas and experiments. • Analyze experiment results and broader site performance to extract actionable insights. • Translate findings into clear recommendations for iteration, scaling, or rollback. • Partner with the Data team to ensure accurate tracking and measurement. • Build recurring reporting that highlights acquisition performance and learnings. • Partner with Web Development to implement acquisition-related updates and experiments. • Partner with paid acquisition team to support landing page experimentation, optimization, and knowledge sharing, ensuring learnings are applied consistently across channels. • Collaborate with Product Growth, Product Marketing, Design, Content, SEO, and Engineering partners to align acquisition initiatives with messaging, user intent, and execution. • Share experiment roadmaps, idea backlogs, and learnings with cross-functional partners to inform future work. • Establish and maintain documentation for acquisition experiments, learnings, and best practices. • Build repeatable processes for intake, prioritization, execution, and reporting. • Contribute to improving tools, workflows, and quality standards for ongoing web acquisition efforts. • Support broader experimentation capability by sharing learnings, patterns, and guidance with partners across the organization.

• Develop and execute multichannel growth strategies across paid, owned, and earned channels with a close focus on opportunities to generate leads and cross-sell to our current customer base • Build and manage a structured marketing roadmap (A/B tests, funnel optimization, landing page tests, etc.) • Create and accelerate an email strategy that encompasses drip campaigns and newsletters and leverages retargeting across other platforms • Establish and own key growth metrics such as LTV, conversion rates, and retention and deliver against cross-selling revenue targets • Collaborate with sales and operations teams to implement growth loops and improve onboarding flows • Manage paid acquisition campaigns (search, social, display, programmatic) with a focus on efficiency and scale • Develop segmentation strategies and personalized messaging across email and SMS • Report on performance, insights, and recommendations to leadership • Analyze performance data to identify trends, opportunities, and bottlenecks across the customer journey • Stay current on growth tools, emerging platforms, and best practices