About Checkmate Checkmate is an AI marketing platform modernizing eCommerce by enabling smarter, more connected buying experiences between brands and consumers. Our platform resolves anonymous traffic, enriches customer data, and activates high-intent audiences across onsite, owned, and paid channels—unlocking net-new revenue brands can’t access on their own. We offer three core products: Enrichment – Resolve anonymous visitors and power lifecycle flows Targeting – Deliver single-use offers across high-performing surfaces Audiences – Capture pre-checkout emails and turn into competitive insights Role Overview We’re hiring a performance-driven operator who loves building, improving, and optimizing the systems that power revenue. This role is deeply executional: you will configure flows, implement updates across CRM and paid channels, monitor performance, run tests, and ensure brands are set up to get the full value of Checkmate’s products. You’ll support the performance work that sits at the center of our business—turning identity data, shopper behavior, and product signals into clean, accurate, high-impact execution. You’ll support senior team members handling strategy and client-facing conversations with the performance that actually makes it all happen. If you enjoy tinkering, experimenting, tightening flows, and seeing your execution influence revenue lift, this role will be energizing. What You’ll Do Build & Maintain Lifecycle Flows - Create, update, and QA Klaviyo/Braze/Attentive flows for Enrichment - Implement segmentation logic, event triggers, and timing rules - Refresh creative components, templates, and conditional logic - Ensure flow performance aligns with best practices provided by team leads Performance Optimization Execution - Monitor channel-level and flow-level performance to spot trends - Implement optimizations and variations - adjust messaging, timing, and targeting to support A/B and multivariate tests - Support implementation of experiments across email, SMS, onsite widgets, and other surfaces - Update paid channel creative, copy, or settings when needed to keep performance tight Operations & Configuration - Manage CRM setups, integrations, tagging, and data hygiene - Keep brand configurations accurate across channels and surfaces - Troubleshoot delivery issues, sync inconsistencies, or flow errors - Maintain documentation, setup checklists, and workflow guides Cross-Functional Execution - Work closely with team leads to translate performance insights into execution steps - Collaborate with Product, Engineering, and Data when technical adjustments are needed - Surface operational issues or performance anomalies internally Build for Scale - Help standardize templates and reusable flow components - Improve execution workflows and reduce manual steps - Contribute to internal playbooks and repeatable performance processes Why This Role Matters Your execution is what turns our product into performance. When flows fire correctly, tests run smoothly, ads stay fresh, and operational details are tight, brands feel the impact and so does our revenue. You’ll be a foundational part of how we deliver high-quality results at scale. Can’t wait to chat with you!

**Key Responsibilities:** - **Campaign Management:** Execute and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn. - **Strategic Growth:** Proactively identify monthly scaling opportunities for client ad spend that align with business goals. - **Data-Driven Recommendations:** Prepare presentation-ready data and analysis to support the case for scaling client ad accounts. - **Funnel & Conversion Excellence:** Work on funnel pages, lead magnets, and conversion optimization initiatives , while managing robust conversion tracking and attribution systems.+1 - **AI Integration:** Leverage AI tools for campaign planning, creative development, strategic analysis, forecasting, and presentation creation. - **Upsell Facilitation:** Present scaling opportunities to the leadership team with supporting data and assist with client-facing presentations. - **Continuous Improvement:** Stay current with platform updates, industry trends, and emerging paid advertising strategies.

• Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video • Write clear, engaging, and on-brand copy tailored to platform and audience • Manage production timelines and creative resources (designers, video producers, creators) • Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary • Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, YouTube, and TikTok, including hands-on campaign setup and management in ad manager tools, in partnership with the Senior Director of Branded Content, who maintains final ownership of strategy and performance • Test and iterate on social content and ad formats to help evolve branded content offerings and bring new content solutions to clients • Collaborate with the social team on new sellable franchises and series • Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns

• Manage the end-to-end execution of sold branded content campaigns across formats and channels • Write clear, engaging, and on-brand copy tailored to platform and audience • Manage production timelines and creative resources • Collaborate with Client Success Managers to address client feedback • Support the planning, launch, and optimization of paid social campaigns • Test and iterate on social content and ad formats