Email & Web Specialist
Location
California + 12 moreAll locations: California | Colorado | Florida | Kansas | New Hampshire | New Jersey | New York | Massachusetts | Pennsylvania | Texas | Utah | Virginia | Washington
Posted
106 days ago
Salary
$90K - $110K / year
Seniority
Senior
Job Description
Email & Web Specialist
RSA Conference
• Build emails in HubSpot using established templates while ensuring content, links, and formatting are accurate before deployment • Schedule and deploy email campaigns, including managing send times and audience lists/segmentation within HubSpot • Implement personalization tokens, smart content, and dynamic fields to improve relevance and engagement • Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings • Maintain list segmentation and ensure compliance with CAN-SPAM and GDPR best practices • QA emails thoroughly before deployment across devices and email clients • Build and maintain landing pages, website pages, and content components within the CMS • Collaborate with designers to translate mockups and brand guidelines into polished, responsive web pages • Partner with back-end developers or a development team as needed to implement new functionality • Optimize pages for performance, SEO, and conversion • Stay current on HubSpot platform updates, CMS best practices, and web standards
Job Requirements
- 3–5 years of experience in a marketing development, email development, and/or web development role
- Hands-on proficiency with HubSpot Marketing Hub (HubSpot certifications a plus)
- Experience building and managing pages in Sitecore and/or Liferay CMS
- Solid command of HTML and CSS for email; familiarity with email rendering quirks across clients
- Working knowledge of front-end web technologies: HTML, CSS, JavaScript
- Experience building responsive, accessible web pages and emails
- Familiarity with marketing automation concepts: workflows, lifecycle stages, lead scoring is a plus
Benefits
- Employer‑subsidised medical, dental, and vision insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen paid holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company‑wide offsite
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