• Design, build, and operate scalable lifecycle journeys that drive pipeline efficiency and long-term customer value • Directly influence revenue outcomes by improving conversion, velocity, retention, expansion, and cross-sell performance through data-driven lifecycle strategy • Support the execution of end-to-end lifecycle marketing programs, from acquisition through advocacy • Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment • Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment • Support more complex or personalized campaign builds as needed • Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints • Maintain high standards for execution quality and campaign delivery across lifecycle programs

Job Title: GoHighLevel Marketing Operations Specialist Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (PST Required) About the Role We’re hiring a highly organized and execution-driven GoHighLevel Marketing Operations Specialist to support day-to-day executive operations, marketing execution, content coordination, and program administration. This is a hands-on, multi-functional role for someone who thrives in structured yet entrepreneurial environments, pays close attention to detail, and takes ownership of follow-through across executive support and marketing systems. This role is not strategic marketing leadership — it is about consistent execution, organized implementation, and ensuring that marketing, content, communication, and administrative workflows run smoothly and correctly the first time. What You’ll Own Core Executive & Operational Support - Support day-to-day administrative coordination. - Manage calendar organization, scheduling, and communication workflows. - Maintain structured project tracking sheets and ensure task follow-through. - Proactively identify gaps in workflows and flag inefficiencies. Marketing Execution & Social Media Management - Create, design, schedule, and publish content across LinkedIn, Facebook, Instagram, and community groups. - Manage engagement, direct messaging, and community interaction. - Track engagement metrics and maintain organized performance reporting. - Assist in monitoring and setting up advertising campaigns for programs and events. Content Creation & Program Materials - Edit and produce short-form video content and graphics aligned with brand messaging. - Format and organize program documents (scripts, guides, workbooks, cheat sheets). - Maintain consistency in branding and content presentation across platforms. Email Marketing & CRM Management - Build and manage email workflows using GoHighLevel. - Execute outreach campaigns and follow-ups for prospects and participants. - Maintain clean CRM records and accurate pipeline tracking. Program & Membership Administration - Organize digital program materials and manage updates. - Track member progress and support participant communication. - Troubleshoot minor technical issues within online platforms. Research, Lead Generation & Digital Support - Conduct research to build Ideal Client Profiles and prospect lists. - Support lead generation initiatives and outreach campaigns. - Assist with minor website updates and account setups. - Compile reports and findings to support decision-making. Communication & Administrative Coordination - Maintain clear, professional written communication. - Organize inbox management and prioritize urgent matters appropriately. - Ensure documentation and shared files remain structured and accessible. Must-Have Experience & Skills - Proven experience in executive assistance, marketing coordination, or digital operations support. - Experience supporting founders, coaches, or entrepreneurial businesses is preferred. - High proficiency in Google Workspace (Docs, Sheets, Drive, Calendar). - Experience using GoHighLevel CRM or similar marketing automation platforms. - Proficiency in Canva and video editing tools (Veed, OpusClips, or similar). - Strong understanding of LinkedIn, Facebook, and Instagram. - Strong written English communication skills. - Highly organized with strong multitasking ability in fast-moving environments. - Self-motivated and capable of working independently with minimal supervision. - High attention to detail with strong execution discipline. Key Metrics for Success - Consistent and timely social media content execution. - Clean, organized, and up-to-date CRM and email workflows. - High engagement and responsive community management. - No missed follow-ups in lead or participant communication. - Well-organized program materials and digital assets. - Strong leadership confidence in operational reliability and support. Interview Process - Initial Screening Call - Marketing & Systems-Focused Interview - Practical Task (Content or Workflow Exercise) - Final Interview - Internal Review & Approval - Offer & Onboarding #LI-AG1

• Partner with the Digital Marketing Manager and Sales Operations team to drive clean, accurate HubSpot and Salesforce data • Monitor lead lifecycle stages, source tracking, and field mappings HubSpot to Salesforce to ensure reliable reporting and campaign execution • Manage ICP segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements • Guide, document and refine proposal, contracting, budgeting, and marketing operations processes to improve efficiency, accuracy, and scalability • Input aligned tactics into Project Management tool proactively driving visibility and accountability across Marketing team on assigned tasks and timelines • Work closely with the full Marketing team to support a robust campaign/program calendar, analyzing KPIs and results to hit departmental and organizational goals • Build and maintain dashboards and campaign performance reports across all channels, digital and live events, in HubSpot and Salesforce reporting on ROI measurement across programs and return against spend • Recommend new tests, experiments, and optimizations based on performance insights to optimize results • Partner with Sales Operations to maintain a smooth, accurate lead handoff process • Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools bringing in new tools to use and adoption of team • Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs • Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners

Role Description We're looking for a Marketing Operations Manager who takes ownership, moves fast, and is excited to grow as the role does. You'll own the foundation of our marketing technology stack, from CRM integrations and automation to campaign execution and analytics, while helping build the systems that will scale Alianza's demand generation engine. This role is about building and improving, not maintaining. You'll take ownership of our martech stack and push it further: connecting more data, surfacing better insights, and driving measurable results. If you love being the person who connects the dots between systems, data, and revenue, and you're eager to prove what great marketing operations looks like, this role is for you. What You'll Own Right Away - Marketing Technology & CRM - Manage the Salesforce–HubSpot integration, ensuring clean, reliable synchronization between marketing automation and sales processes. - Connect Salesforce to third-party platforms (webinar tools, ABM platforms, analytics, event systems) to enable advanced, cross-channel analytics and reporting. - Serve as the internal SME for the full martech stack documenting workflows, governing data, and driving continuous improvement. - Proactively identify and close operational gaps, including establishing a UTM tagging framework that brings consistency to campaign attribution and gives leadership a reliable view of marketing performance. - Analytics & Reporting - Build and maintain consolidated marketing performance dashboards covering social, website, ads, events, webinars, gated content, LMS engagement, and more. - Translate data into clear, actionable recommendations for marketing and sales leadership. - Align Growth Marketing reporting with Sales Operations reporting to create a unified view of pipeline performance. - Campaign Execution - Partner with Product Marketing, Product Management, and Corporate Communications to plan and execute multi-channel campaigns across email, social, paid, SEO, and events. - Manage contact distribution lists, segmentation, and campaign targeting to ensure the right message reaches the right audience. - Support campaign reporting processes to maintain visibility and consistency across the team. - Website & Digital - Implement and manage tracking tools including HubSpot forms, CTAs, cookies, SEO plugins, and analytics integrations. - Support day-to-day management of alianza.com on WordPress, including content updates, plugin management, and coordinating with designers and developers to maintain a consistent brand experience. - Own administrative operations of the Alianza Marketing Portal (AMP), Alianza's LMS platform built on Docebo, including user management, content organization, and reporting on learner engagement and training activity. - Manage the full logistics and administration of Alianza's webinar program using Livestorm, from event setup and registration to live production support and post-event reporting. - Serve as an active participant during live webinars, managing the backend in real time across a global schedule spanning time zones from Australia to Pacific (US). Where You'll Grow - Defining and owning lead scoring models, lifecycle stages, and marketing-to-sales handoff workflows. - Building nurture campaigns that drive MQL-to-SQL conversion and accelerate deal velocity. - Taking on full management of the corporate WordPress site in collaboration with designers and developers. - Developing funnel-level reporting that tracks performance from first touch through closed/won. - Owning the registration backend for Alianza's Navigate event series, including payment processing, discount codes, contracts, receipts. - Driving conversion rate optimization across landing pages, CTAs, and the broader digital experience. Qualifications - 3–5+ years of experience in marketing operations or demand generation at a B2B technology company. - Strong, hands-on CRM experience — with the ability to manage integrations, maintain data integrity, and extract meaningful analytics across platforms. - Proven ability to converge a multi-tool martech stack (CRM, marketing automation, analytics, event, and enablement platforms) into unified dashboards that surface actionable insights and demonstrate marketing ROI. - Proficiency with HubSpot Marketing Hub, including workflows, lead scoring, email campaigns, and reporting. - Familiarity with Power BI for building marketing and pipeline performance dashboards. - Hands-on experience with Claude (Anthropic); able to use AI to build dashboards, automate recurring reporting, and accelerate work. Alianza runs lean and expects this person to use AI as a force multiplier. - Comfortable working autonomously and managing multiple projects without heavy oversight, while thriving in a high-performance environment where direct feedback and continuous improvement are part of the culture. - A bias for action paired with a high personal quality bar. You move with urgency and take pride in delivering work that is polished, accurate, and ready to represent the brand. Nice to Have - Experience managing WordPress sites and SEO/analytics tools. - Familiarity with ABM platforms, paid media tracking, or webinar integrations. - Knowledge of the telecommunications industry — UCaaS, CPaaS, cloud networking, or communications infrastructure. - Experience presenting data and insights to non-technical executives. Who You Are - Comfortable working autonomously and managing multiple projects without heavy oversight, while thriving in a high-performance environment where direct feedback and continuous improvement are part of the culture. - A bias for action paired with a high personal quality bar. You move with urgency and take pride in delivering work that is polished, accurate, and ready to represent the brand. Benefits - Fully remote, flexible environment. - High-visibility role with a direct path to broader strategic ownership. - Work at the intersection of marketing strategy, technology, and revenue. - Be part of a company redefining how the world communicates.