• Partner with the Digital Marketing Manager and Sales Operations team to drive clean, accurate HubSpot and Salesforce data • Monitor lead lifecycle stages, source tracking, and field mappings HubSpot to Salesforce to ensure reliable reporting and campaign execution • Manage ICP segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements • Guide, document and refine proposal, contracting, budgeting, and marketing operations processes to improve efficiency, accuracy, and scalability • Input aligned tactics into Project Management tool proactively driving visibility and accountability across Marketing team on assigned tasks and timelines • Work closely with the full Marketing team to support a robust campaign/program calendar, analyzing KPIs and results to hit departmental and organizational goals • Build and maintain dashboards and campaign performance reports across all channels, digital and live events, in HubSpot and Salesforce reporting on ROI measurement across programs and return against spend • Recommend new tests, experiments, and optimizations based on performance insights to optimize results • Partner with Sales Operations to maintain a smooth, accurate lead handoff process • Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools bringing in new tools to use and adoption of team • Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs • Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners

Role Description We're looking for a Marketing Operations Manager who takes ownership, moves fast, and is excited to grow as the role does. You'll own the foundation of our marketing technology stack, from CRM integrations and automation to campaign execution and analytics, while helping build the systems that will scale Alianza's demand generation engine. This role is about building and improving, not maintaining. You'll take ownership of our martech stack and push it further: connecting more data, surfacing better insights, and driving measurable results. If you love being the person who connects the dots between systems, data, and revenue, and you're eager to prove what great marketing operations looks like, this role is for you. What You'll Own Right Away - Marketing Technology & CRM - Manage the Salesforce–HubSpot integration, ensuring clean, reliable synchronization between marketing automation and sales processes. - Connect Salesforce to third-party platforms (webinar tools, ABM platforms, analytics, event systems) to enable advanced, cross-channel analytics and reporting. - Serve as the internal SME for the full martech stack documenting workflows, governing data, and driving continuous improvement. - Proactively identify and close operational gaps, including establishing a UTM tagging framework that brings consistency to campaign attribution and gives leadership a reliable view of marketing performance. - Analytics & Reporting - Build and maintain consolidated marketing performance dashboards covering social, website, ads, events, webinars, gated content, LMS engagement, and more. - Translate data into clear, actionable recommendations for marketing and sales leadership. - Align Growth Marketing reporting with Sales Operations reporting to create a unified view of pipeline performance. - Campaign Execution - Partner with Product Marketing, Product Management, and Corporate Communications to plan and execute multi-channel campaigns across email, social, paid, SEO, and events. - Manage contact distribution lists, segmentation, and campaign targeting to ensure the right message reaches the right audience. - Support campaign reporting processes to maintain visibility and consistency across the team. - Website & Digital - Implement and manage tracking tools including HubSpot forms, CTAs, cookies, SEO plugins, and analytics integrations. - Support day-to-day management of alianza.com on WordPress, including content updates, plugin management, and coordinating with designers and developers to maintain a consistent brand experience. - Own administrative operations of the Alianza Marketing Portal (AMP), Alianza's LMS platform built on Docebo, including user management, content organization, and reporting on learner engagement and training activity. - Manage the full logistics and administration of Alianza's webinar program using Livestorm, from event setup and registration to live production support and post-event reporting. - Serve as an active participant during live webinars, managing the backend in real time across a global schedule spanning time zones from Australia to Pacific (US). Where You'll Grow - Defining and owning lead scoring models, lifecycle stages, and marketing-to-sales handoff workflows. - Building nurture campaigns that drive MQL-to-SQL conversion and accelerate deal velocity. - Taking on full management of the corporate WordPress site in collaboration with designers and developers. - Developing funnel-level reporting that tracks performance from first touch through closed/won. - Owning the registration backend for Alianza's Navigate event series, including payment processing, discount codes, contracts, receipts. - Driving conversion rate optimization across landing pages, CTAs, and the broader digital experience. Qualifications - 3–5+ years of experience in marketing operations or demand generation at a B2B technology company. - Strong, hands-on CRM experience — with the ability to manage integrations, maintain data integrity, and extract meaningful analytics across platforms. - Proven ability to converge a multi-tool martech stack (CRM, marketing automation, analytics, event, and enablement platforms) into unified dashboards that surface actionable insights and demonstrate marketing ROI. - Proficiency with HubSpot Marketing Hub, including workflows, lead scoring, email campaigns, and reporting. - Familiarity with Power BI for building marketing and pipeline performance dashboards. - Hands-on experience with Claude (Anthropic); able to use AI to build dashboards, automate recurring reporting, and accelerate work. Alianza runs lean and expects this person to use AI as a force multiplier. - Comfortable working autonomously and managing multiple projects without heavy oversight, while thriving in a high-performance environment where direct feedback and continuous improvement are part of the culture. - A bias for action paired with a high personal quality bar. You move with urgency and take pride in delivering work that is polished, accurate, and ready to represent the brand. Nice to Have - Experience managing WordPress sites and SEO/analytics tools. - Familiarity with ABM platforms, paid media tracking, or webinar integrations. - Knowledge of the telecommunications industry — UCaaS, CPaaS, cloud networking, or communications infrastructure. - Experience presenting data and insights to non-technical executives. Who You Are - Comfortable working autonomously and managing multiple projects without heavy oversight, while thriving in a high-performance environment where direct feedback and continuous improvement are part of the culture. - A bias for action paired with a high personal quality bar. You move with urgency and take pride in delivering work that is polished, accurate, and ready to represent the brand. Benefits - Fully remote, flexible environment. - High-visibility role with a direct path to broader strategic ownership. - Work at the intersection of marketing strategy, technology, and revenue. - Be part of a company redefining how the world communicates.

Marketing Operations Specialist Codekeeper is seeking a methodical and reliable Marketing Operations Specialist with a strong grasp of modern web marketing strategies and a clear talent for content creation and writing. This role is ideal for someone who values structure, careful planning, and precision - yet thrives in a fast-paced environment where high-quality writing drives real impact. You will play a key role in shaping messaging, supporting campaigns, and ensuring marketing initiatives are executed with consistency and clarity. Our ideal candidate is eager to grow within the industry and ready to actively contribute to every stage of marketing projects. You’re a strong, disciplined writer who’s prepared to roll up your sleeves, craft compelling content, and support campaigns with focus and accountability. We’re accepting applications over the next two months and will close the position as soon as we find the right match - so we encourage you to apply early. Role Description As a Marketing Operations Specialist, you will be assigned to work on several projects, focusing on writing and content strategy and be responsible for delivering successful results. Projects will include researching, planning, creating strategies and campaigns, managing them, and evaluating their effectiveness. Thriving in our dynamic, fast-paced environment requires not only overseeing progress but also actively engaging in every aspect of the project lifecycle. Within our dynamic environment, there's always a lot going on where you can jump in and make a difference! Key Responsibilities Innovate and Navigate - Managing and creating SEO optimized content (website, blog, social media etc.) - Compiling landing pages - Managing and creating CTAs - Writing and analyzing emails (mass, transactional, drips) - Managing and creating gated content and sales collateral (such as ebooks or infographics) - Monitor and adjust content to fit our brands' guidelines - Translate business objectives and strategy into compelling written content for specific audiences Guide and Achieve - Set project timelines and ensure they are met by coordinating with various teams - Track project performance, specifically to analyze the successful completion of short and long-term goals Communicate and Collaborate - Act as the main point of contact for all project stakeholders - Ensure effective internal communication and collaboration between marketing, design, sales, and other departments Resolve and Propel - Address project-related issues promptly and come up with effective solutions - Make critical decisions to ensure project goals are achieved efficiently and effectively Deliver Excellence - Ensure all marketing projects are delivered on time, within scope, and within budget - Maintain high standards of quality in all deliverables, aiming to exceed client or company expectations More about Codekeeper Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era. We offer state-of-the-art disaster recovery solutions that mitigate third-party risks in business operations. As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization to support the development of our robust app. 🌐 codekeeper.co/ What We Offer - Passionate and fun-loving colleagues - Startup mindset with ample opportunities for growth - Regular team activities and gatherings - Comprehensive onboarding process with a dedicated ramp-up period - A supportive team that values open communication and direct feedback - A chance to excel in your career and make a difference What We Are Looking For - Strong writing, editing, and proofreading skills - Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts for repeated success and generating unique content that really stands out) - Knowledge of industry trends, best practices, and emerging technologies related to content management and marketing - Strong project management skills, with the ability to prioritize tasks and meet deadlines - Excellent communication and interpersonal skills, with the ability to collaborate effectively with a diverse team of writers, designers, and sales professionals Additional Requirements - 3+ years of experience in content and marketing management - Experience with HubSpot and Figma is a pre - Proficiency in English, covering both written and verbal communication - Excellent interpersonal skills - Strong organizational skills and analytical thinking. A preference for pragmatism over idealism - Ability to adapt, to manage various tasks and to prioritize effectively Additional Info - Job Location: Remote - Join us to shape the future of software escrow! How to Apply Please send an application that speaks directly to how you would like to fill this position. There are no right answers or expectations. Show us your role in our company’s future and our role in yours. Address some of the work we do. Introduce yourself as a colleague. Feel free to respond in either Dutch or English.

• Oversee the marketing technology stack to ensure seamless integration and optimization of tools such as Salesforce, Marketo, and Outreach. • Implement and manage databases, ensuring data accuracy and completeness. Utilize analytics to provide actionable insights into marketing campaign performance and customer behavior. • Design and execute marketing campaigns including but not limited to email programs, email nurture management, webinar programs, inbound form processing etc. Develop and refine workflows for automation, improving efficiency and scalability of marketing efforts. • Enhance lead management processes including lead scoring, routing, and nurturing to improve sales alignment and conversion rates. • Manage and iterate upon existing SDR processes, automations and Sequences within Outreach. • Ensure all marketing operations comply with industry standards and legal regulations. Stay updated on best practices and emerging trends in marketing technology.