• Own all aspects of the business, ensuring lead growth, retention and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancels, and renewals are addressed by cross functional partners for their assigned LOBs. • Collaborate with the Campaigns team and channel owners to develop the Omni-Channel plan, ensuring alignment of customer targeting, LOB, and vertical priorities to achieve AOP goals. • Own the revenue growth targets for respective LOB's related to marketing initiatives and innovation launches. • Work closely with the Data, Analytics & Insights and Product Management team to assess competitive landscape, market trends and customer data to identify opportunities and inform decisions. • Responsible for ensuring the innovation roadmap will deliver on customer’s wants and needs and help meet financial targets. • Lead the definition and execution of go-to-market strategies, value propositions and claims that speak to customer needs. • Supervises the product launch plans of designed LOBs, including the development of collateral, sales tools, playbooks. • Maintain ongoing, regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council. • Define, coordinate and deliver Marketing to Sales program, product and pricing training and updates through partnerships with both internal and external stakeholders. • Lead the collaboration and coordination of multiple teams including Commercial Sales and Marketing teams, Marketing Business Partners to ensure execution of product strategies and plans at the local level, and confirm local needs are embedded in go-to-market plans for products for a given line of business to develop and execute campaigns and marketing initiatives. • Develop materials and resources to encourage partnerships with customers. • Manage resources to ensure marketing assets and content library is up to date. • Manage responsibilities for trade show/event strategy success, including strategic direction, content direction, budget, and ROI reporting. • May attend events as required. • Responsible for ensuring the tracking expenses against budget, and reporting return on investment regularly to the DOM and finance department on fiscal status.

• Own and evolve the narrative for Dropbox’s Core experiences. Create clear, differentiated positioning grounded in user insights and product value. • Recruit, lead, and coach a team of PMMs. Set priorities, provide clarity, and build a high-trust, high-impact team culture. • Define and drive go-to-market strategy for Dropbox Core. Align efforts across product, growth, brand, and lifecycle marketing teams. • Lead the team in developing deep customer and market understanding. Ensure insights are actionable and influence product, messaging, and activation strategies. • Partner with Product and Growth to identify friction in key workflows, define activation strategies, and test and optimize PLG motions. • Build strong partnerships across executive stakeholders in Product, Design, Marketing, and GTM. Bring strategic clarity and strong execution across initiatives.

• Execute positioning and client-facing content for new product launches and existing offerings across multiple verticals and customer segments. • Maintain and update existing assets to ensure positioning remains current as the market evolves, product changes, or data is enhanced. • Partner with cross-functional teams to translate product capabilities into clear customer value and market differentiation. • Build product messaging to support Business Development campaigns, content strategy and development, and Sales talk tracks. • Partner with Enablement to create core enablement assets including pitch decks, battlecards, objection-handling guides, one-pagers, and case studies. • Lead internal product readiness and training sessions to ensure customer-facing teams are able to effectively communicate value and win deals. • Incorporate feedback from the Commercial team to iterate on messaging, positioning, and enablement materials post-launch.

• Report to the Head of Product and play a lead role in shaping Centivo's product marketing function. • Develop a deep understanding of our audiences, including their needs, goals and challenges, and translate these into actionable insights to improve marketing effectiveness and product development. • Develop value propositions that resonate with our audiences by clearly describing how our products and services solve their challenges, highlighting features and benefits that are differentiating in the market. • Understand the competitive landscape and enable our National Account Sales team to communicate how our product is better positioned to solve our customers' challenges than competitors' products. • Develop National Account sales decks, product demos and collateral (e.g., case studies, sell sheets) that enable Sales to clearly communicate how our product solves our customers' challenges, close deals faster and improve conversion rates. • Create product packages and pricing aligned to audiences, considering their needs and competitor pricing to close deals faster and improve conversion rates. • Create co-marketing partnership opportunities that also serve our audience. • Manage product launch efforts in collaboration with Product and other marketing teams, determining appropriate launch strategy and plan for each product release/feature, in the context of broader product positioning and messaging narrative. • Design and deliver quarterly and annual GTM retrospectives based on closed/won analysis and interviews, internal surveys, and demand gen programs/campaign learnings. • Collaborate with the rest of the marketing teams to develop content and campaigns with messaging that resonates with our audiences.