• Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch • Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining • Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets • Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round • Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry • Shape story angles that are grounded in data and resonate with media and consumers • Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs • Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights • Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events • Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next • Build and maintain credibility with journalists as a go-to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot

• Own the end-to-end external narrative for Base • Drive traditional PR, media relations, podcasts, and high-impact speaking opportunities • Understand and engage with Crypto Twitter • Serve as a high-conviction sounding board for leadership • Translate onchain innovation into compelling narratives • Redefine the comms workflow by leveraging AI tools • Collaborate with Marketing, BD, Social, and Corporate Comms to ensure consistency

• Identify, support, and amplify the largest people-powered campaigns • Raise awareness of Change.org and the campaigns on the platform • Build and maintain strong relationships with journalists, influencers, and decision-makers • Lead Corporate Communications in Brazil, collaborating on the implementation of the global strategy • Contribute to increasing activity on the platform in Brazil • Maintain a portfolio of campaigns aligned with the brand's principles

• Organize digital files, institutional folders, and internal controls. • Update spreadsheets, editorial calendars, and request logs. • Support opening and updating records in the CRM according to guidelines. • Adapt existing institutional content for different formats. • Draft basic institutional emails using approved templates. • Prepare invitations, operational communications, and administrative materials for events and General Assemblies. • Support social media scheduling. • Perform basic proofreading and basic text standardization. • Assist in organizing distribution lists and operational segmentations. • Assist in preparing and sending post-event materials. • Organize image libraries and institutional visual assets. • Support recording of meetings and department activities. • Assist with events in the headquarters studio.