• Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates. • Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals. • Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement. • Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors. • Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads. • Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals. • Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels. • Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies. • Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.

• Execute digital and offline marketing initiatives to drive awareness and new leads for TexAu using various social media channels (Facebook, Google, TikTok, Linkedin, etc), SEO, paid channels, marketing automation tools, data science, and others. • Collaborate with content marketing by contributing ideas for content related to TexAu, Automation, Growth strategy for Agencies, and B2B SaaS. • Work with the design team to execute top-notch creative, landing pages that constantly improve lead acquisition and conversion of TexAu. • Responsible for developing growth strategy and KPIs around enhancing conversion, lead traffic, user retention, and focus on the target audience. • Ensuring our onboarding experiences are optimized, working with our content team to ensure email nurture, onboarding and resources work to convert & retain. • Measure marketing initiatives against metrics to quantify campaign success and identify improvement areas, bringing a deep understanding of growth & optimization best practices such as A/B testing, growth hacker tactics, and leveraging development team where appropriate. • Work with business and development team to develop appropriate dashboards and monitor overall marketing performance of TexAu. • Be able to analyze the data to translate it into actionable insights.

• Conduct lead generation, prospecting, and qualifying potential new clients. • Generate leads, close deals, and drive revenue. • Work with different teams and companies to develop strategies for future growth. • Act as the internship group manager to develop leadership and communication skills.

Job Type: Full-Time Location: 100 % Remote Timezone: US(PST) About the Role We are looking for an experienced performance marketer who can own both paid acquisition and retention marketing end-to-end. This is a rare dual-skill role built for someone who is technically fluent across paid media platforms and CRM systems, works with urgency and precision, and thrives in a build-it-from-scratch environment. Growth Marketing Responsibilities - Own paid media buying across Meta, Google, TikTok, and emerging channels — campaign setup, audience targeting, budget pacing, and optimization - Manage Meta campaigns, including prospecting and retargeting across Facebook and Instagram; configure campaigns, ad sets, and ads with precision - Manage Google Ads across brand and non-brand search, shopping campaigns, and performance max — including feed health, bidding strategy, and negative keyword management - Manage TikTok paid social campaigns; TikTok Shop is out of scope - Flight creative assets across all paid channels on schedule; partner with the creative team on performance feedback and iteration - Monitor performance daily, flag anomalies, and optimize toward agreed-upon KPIs (ROAS, CPA, CPM, CTR, conversion rate) - Use AI tools to accelerate testing, reporting, and optimization workflows - Maintain clean campaign structure and naming conventions; keep accounts organized and audit-ready Retention Marketing Responsibilities - Own the full Klaviyo program including flows, campaigns, audience segmentation, and event tracking - Build and maintain core flows: welcome series, abandoned cart, post-purchase, win-back, and browse abandonment - Manage the weekly and monthly campaign calendar — coordinate with the creative team on assets, schedule, and launch on time without exception - Monitor and maintain deliverability health: list hygiene, suppression management, sender reputation, bounce handling, and spam compliance - Design and execute A/B tests on subject lines, send times, content blocks, and CTAs; document results and iterate - Manage CRM technical infrastructure: event definitions, custom properties, integration health between Shopify and Klaviyo - Report on retention KPIs: open rate, click rate, revenue per recipient, list growth, unsubscribe rate, and flow performance What We're Looking For - 5+ years in performance marketing and/or CRM, with hands-on ownership of paid platforms and/or Klaviyo at a DTC brand - Expert-level working knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and Klaviyo — you can navigate each platform without hand-holding - Technically capable: you understand pixels, conversion events, UTM structures, feed specs, list segmentation, and API integrations - Operates with urgency — deadlines are not suggestions, and campaign launches happen on time - Detail-oriented and diligent: you catch errors before they ship, you QA your own work, and you maintain tidy account structure - Entrepreneurial mindset — comfortable building programs that don't yet exist, with limited process documentation to lean on - AI-native: you actively use AI tools to move faster, test more, and work smarter - Experience working in Shopify-native DTC environments - Experience managing paid media and retention simultaneously at a single brand What to Expect This is a startup environment. Programs are new or in early stages. You will be setting up infrastructure as much as optimizing it. The team is small and collaborative, and your work will have direct visibility. The ideal candidate will see this as a career-making opportunity.