• Social media content calendar management • Plan and manage our monthly social media content calendar, with support and input from the Head of Marketing and local office(s) • Develop and execute social media content across our social media platforms (e.g. Facebook, Instagram/Instagram Stories, TikTok, Twitter, Blog) • May be asked to assist with the management of paid social media • Maintain visual and conceptual brand consistency across all media platforms (digital, print and out-of-home) • Bring innovative ideas from conceptualization to execution, working cross-functionally with Diana Health teammates as needed to create compelling content • Manage the production process for social media creative assets, including requesting assets, crafting creative briefs and video scripts, and collaborating with the Head of Marketing on larger-scale video and image shoots • Track and report on relevant KPIs, bringing learnings back to the wider marketing team and implementing them to optimize social/digital content • Monitor competitor and industry updates within the social landscape • Monitor and respond to follower and customer comments and DMs in close partnership with the Head of Marketing and Community Outreach Managers • Foster a supportive, engaged brand community through comments and DMs

• Support the execution and ongoing management of marketing initiatives and campaigns • Assist with marketing implementation activities, including coordination across internal teams and tracking of deliverables • Provide support for a credit card Change in Terms (CIT) initiative and other customer communication efforts • Partner with a project manager to support timelines, meeting coordination, follow-up items, and project documentation • Conduct research, compile data, and prepare reports, summaries, or presentations to support team objectives • Provide administrative and project-related support for additional marketing initiatives, as needed

• Managing media buying for Amazon • Collaborating with a team of Media Buyers, Copywriters, and Content Managers • Bringing creative ideas to life for direct-to-consumer brands

• Define and own Ditto's overall marketing strategy, brand positioning, and go-to-market approach. • Build, hire, and mentor a high-performing marketing team across demand generation, content, product marketing, communications, and design. • Serve as a key member of the executive leadership team, contributing to company-wide strategy and planning. • Establish KPIs, reporting frameworks, and a culture of data-driven decision-making across the marketing org. • Develop and execute multi-channel campaigns (digital, events, content, ABM, and partner marketing) to drive qualified pipeline and revenue growth. • Partner with Sales leadership to align on ICP, messaging, and funnel performance. • Own and optimize the full marketing tech stack and budget. • Lead brand strategy and ensure consistent, compelling messaging across all channels and audiences. • Drive thought leadership initiatives, PR, and executive visibility programs that position Ditto as an industry leader. • Oversee content strategy including blog, case studies, white papers, webinars, and social media. • Champion the use of AI-powered tools and platforms across the marketing function — from content creation and personalization to campaign optimization and competitive intelligence. • Stay ahead of AI-driven marketing trends and embed new capabilities into team workflows to maximize efficiency and output.