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Real-time database for mobile, web, IoT, and server apps that can magically sync data with or even without the internet.
Vice President of Marketing
Location
California + 2 moreAll locations: California | Texas | Washington
Posted
85 days ago
Salary
$260K - $330K / year
Seniority
Lead
Job Description
Vice President of Marketing
Ditto
• Define and own Ditto's overall marketing strategy, brand positioning, and go-to-market approach. • Build, hire, and mentor a high-performing marketing team across demand generation, content, product marketing, communications, and design. • Serve as a key member of the executive leadership team, contributing to company-wide strategy and planning. • Establish KPIs, reporting frameworks, and a culture of data-driven decision-making across the marketing org. • Develop and execute multi-channel campaigns (digital, events, content, ABM, and partner marketing) to drive qualified pipeline and revenue growth. • Partner with Sales leadership to align on ICP, messaging, and funnel performance. • Own and optimize the full marketing tech stack and budget. • Lead brand strategy and ensure consistent, compelling messaging across all channels and audiences. • Drive thought leadership initiatives, PR, and executive visibility programs that position Ditto as an industry leader. • Oversee content strategy including blog, case studies, white papers, webinars, and social media. • Champion the use of AI-powered tools and platforms across the marketing function — from content creation and personalization to campaign optimization and competitive intelligence. • Stay ahead of AI-driven marketing trends and embed new capabilities into team workflows to maximize efficiency and output.
Job Requirements
- 10+ years of progressive B2B marketing experience, with at least 3–5 years in a senior leadership role.
- Proven track record of building marketing teams from scratch — hiring, developing, and retaining top talent.
- Deep expertise in demand generation, pipeline marketing, and revenue attribution.
- Strong background in AI tools and their application to modern marketing operations.
- Exceptional communication and storytelling skills, with the ability to influence at the executive and board level.
- Experience working cross-functionally in a fast-paced, high-growth technology environment.
- Data-driven mindset with hands-on experience in marketing analytics and performance measurement.
- Experience marketing to public sector / government clients (federal, state, local, or education) is a plus.
- Familiarity with government procurement processes, FedRAMP, or other public sector compliance frameworks is a plus.
- Prior experience at a SaaS or enterprise software company is a plus.
Benefits
- health, dental, vision, life, and disability insurance
- 401(k)
- flexible spending accounts
- flexible time off
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