• Responsible for building, maintaining, analyzing and optimizing digital marketing initiatives reaching the business community • Keeping sites up to date with accurate information • Working with the Digital Content Manager to come up with creative new ways to convey messages online • Lead for social community management, email marketing and paid digital advertising • Experience producing original content for digital media • Comfortable with managing/analyzing paid media efforts • Eager to learn about the state's advantages and resources available for the business community

Job Description Summary FLIGHT DECK is GE Aerospace’s proprietary operating model, grounded in lean in continuous improvement. The Digital Technology Senior FLIGHT DECK Leader will be partnered with CIO leadership teams and responsible for delivering measurable business impact through the activation and implementation of the FLIGHT DECK Operating System within these CIO organizations. Aligned to the Digital Technology (DT) FLIGHT DECK strategy, this role will evaluate current FLIGHT DECK (FD) capabilities and collaborate with CIO Leadership Teams and Practitioners to deploy FD fundamentals across the organization. Working in partnership with the DT FD Team, this role will provide training, coaching, and facilitation skills within the CIO organizations, supporting overall culture and FD transformation strategy. This FD Leader will be responsible for leading large-scale and complex improvement efforts to drive impactful results tied to customer value and DT effectiveness. Additionally, this leader will work with other DT FD Leaders to standardize common processes within DT aligned to common industry standards, ensuring alignment with the overall DT FD strategy. Job Description Essential Responsibilities · · Sits at the CIO leadership table for strategy, metrics, action plans, problem solving and operating cadences – coaching on FD standards · Ideal candidate will have deep lean expertise and knowledge of Digital Technology / Information Technology processes and standards to be leveraged in this role, and will have comprehensive knowledge of underlying principles, approaches and lean methodology to mature his complex organization’s capabilities · Works with key leaders on improvement projects with a goal of enhanced efficiency, effectiveness, and customer value · Is a foremost subject matter expert in Lean and Six Sigma tools and implementation · Develop and present FD project plans, roadmaps, risks, and recommendations to senior DT leadership team · Inculcate lean mindset and lean thinking in the organization · Coach the leaders on lean thinking and tools · Coaches and leads Value Stream Mapping and Kaizen events, while coaching and developing others to become FD practitioners and coaches · Serve as the recognized DT FLIGHT DECK coach and trainer, coaching at all levels of the organization. Qualifications/Requirements - Bachelor's degree from an accredited university or college with a minimum of 10 years of professional experience OR associates degree with minimum of 13 years professional experience OR high school diploma with 15 years of professional experience. Military experience is equivalent to professional experience - Minimum of 7 years of senior/executive-level experience in leading process improvement and driving impact across large, complex organizations (e.g., Finance, HR, IT, Legal, etc.) - Ability to lead continuous improvement in diverse organizations, bringing both functional and business experts together to build and sustain key improvements - Experience using Artificial Intelligence to improve core business processes and capabilities - Eligibility Requirement: Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job. Desired Characteristics - Strong oral and written communication skills - Strong interpersonal and leadership skills - Strong change management skills - Demonstrated ability to lead programs and projects across diverse teams - Established project management skills - Certified Six Sigma (BB / MBB) Additional Information Compensation Grade SPB1 GE Aerospace offers a great work environment, professional development, challenging careers, and competitive compensation. GE Aerospace is an Equal Opportunities Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Aerospace will only employ those who are legally authorized to work in the United States for this opening. Relocation Assistance Provided: No

• Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing • Manage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targets • Conduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiency • Build and iterate on landing page briefs in collaboration with the broader Marcom and design teams • Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences • Manage agency partners on campaign execution, audience segmentation, and creative performance • Partner with design to maintain a consistent ad creative pipeline • Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization • Direct agency partners on execution while maintaining internal ownership of roadmap and priorities • Collaborate with content and product marketing to align SEO roadmap with launch calendars and product positioning • Track and report on rankings, traffic, and conversion attribution • Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.) • Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citation • Own a unified performance dashboard across all digital channels • Deliver regular channel reports with clear takeaways and recommendations • Serve as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordination

• Manage social media, websites, email marketing, blogging, and SEO projects. • Gather, analyze and organize information regarding general company processes and best practices. • Partner with various marketing divisions to gather insight into departmental processes. • Research external marketing trends. • Build presentation decks with information collected.