• Developing and executing content strategy • Creating high-quality video and written content • Leading storytelling and brand content in line with our guidelines • Managing and optimising digital platforms • Tracking performance and refining approach • Driving measurable audience growth and lead generation • Edit short-form video content (Reels, LinkedIn video, educational explainers, behind-the-scenes) • Write engaging LinkedIn posts, captions, and short-form written content to support B2B storytelling and thought leadership • Provide guidance on what content should be captured by the on-site team during factory tours, trade shows, and client visits • Develop engaging formats including educational sustainability explainers and industry myth-busting

• Set up and manage social media accounts for our new fintech across all relevant platforms. • Conceptualize, produce, and edit engaging short-form and long-form video content for TikTok, YouTube, Facebook, Instagram Stories, and WhatsApp. • Translate financial concepts and cash flow management topics into accessible and entertaining content. • Utilize AI tools to accelerate content creation and experiment with various formats. • Stay updated with social media trends and platform algorithms to optimize content strategy. • Collaborate with the marketing and content teams to ensure consistency with our overall branding and marketing goals. • Analyze performance metrics to refine content strategies and drive audience growth and engagement. • Engage with our online community, responding to comments and fostering meaningful discussions. • Ensure all content aligns with our brand voice and compliance guidelines.

• Dedicate 10-12 hours weekly with flexible scheduling; • Participate in two 30-min weekly check-ins about the project; • Produce and manage 10-15 posts per account for 2+ accounts weekly across TikTok, Instagram, YouTube, and Facebook platforms; • Source, identify, and clip relevant video content from news outlets, cultural events, and social media platforms; • Craft platform-optimized captions and post copy that authentically represents each account's distinct voice; • Strategically leverage our comprehensive content database including stories, videos, photos, CapCut templates, and trending sounds; • Monitor emerging platform trends and algorithm updates to continuously refine content approach; • Track and analyze key performance metrics and audience engagement patterns; • Work effectively with fellow Social Media Managers and Content leadership; • Contribute to cross-platform content initiatives and strategy discussions.

• Create visually appealing posts, Stories, and short-form videos using client materials and brand guidelines. • Produce punchy, on-trend Reels using simple text overlays, short clips, and visually engaging editing styles. • Adapt content into Pinterest-friendly formats when needed. • Work with guidance from the Creative Lead to ensure messaging, tone, and aesthetics align with each brand. • Schedule approved posts, Reels, and Stories in Metricool according to content calendars and posting strategies. • Ensure accuracy in captions, hashtags, tagging, and timing. • Pull monthly Metricool reports and customise them based on provided examples. • Highlight key performance insights, successes, and opportunities. • Follow Loom video instructions to replicate report formats and standards. • Experience with TikTok trends, editing styles, and platform best practices is a strong plus. • Ability to recreate Instagram content in TikTok-friendly formats is an advantage, though not required.