ABOUT THIS ROLE: At KIBO, this role is a core part of building a scalable, data-driven Go-To-Market (GTM) engine. You’ll sit at the intersection of marketing, sales, and technology—owning systems, automation, and data that directly influence pipeline and revenue. This is not a traditional campaign execution role. At KIBO, you will design, automate, and AI and modern MarTech tools. About Kibo Commerce: Kibo Commerce is a composable digital commerce platform for B2C, D2C and B2B organizations who want to simplify the complexity in their businesses and deliver modern customer experiences. We are the only modular, modern commerce platform that supports experiences spanning eCommerce, Order Management, and Subscriptions. Merchants like Zwilling, Ace Hardware, and Jelly Belly trust Kibo to bring simplicity and sophistication to commerce operations and deliver experiences that drive value. Kibo’s expertise and cutting-edge innovation has been recognized by Forrester, Gartner, Internet Retailer, and TrustRadius, and was cited as a Strong Performer in The Forrester Wave™: Order Management Systems, Q2 2023, and named a leader in The Forrester Wave™: B2C Commerce Solutions, Q2 2022. By joining Kibo, you will be part of a team of Kibonauts all over the world in a remote-friendly environment. Whether your job is to build, sell, or support Kibo’s commerce solutions, we tackle challenges together with the approach of trust, growth mindset, and customer obsession. If you’re seeking a unique challenge with amazing growth potential, then come work with us! What You’ll Do: - HubSpot Ownership: Own the marketing side of HubSpot like campaign setup, nurture workflows, list management, lead lifecycle stages, form, and customer journey automation. - Stack Integration: 6Sense, ZoomInfo, Clearout and various MarTech and SalesTech stack integrated and working together, making sure intent signals and enrichment data are flowing into HubSpot and being used to track deals. - Platform Onboarding: Support new platform onboarding and integration processes, working closely with internal stakeholders to ensure functionality, data, and outcomes exceed expectations. - Platform Support: Act as the internal point of contact for HubSpot support, upgrades, and new feature rollouts. - AI-Driven Workflows: Build scalable, AI-driven workflows using LLMs, Claude, and automation tools (Zapier, Make, etc.). - GTM Automation: Connect and automate processes across the GTM tech stack to improve accuracy, personalization, and execution speed. - Performance Monitoring: Create dashboards and monitoring systems to track automation performance, lead quality, and conversion trends within HubSpot. - Documentation: Document processes, integrations, prompt logic, and configurations so the infrastructure is useful for the entire organization.

• Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation. • Develop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives. • Ensure Pardot and Salesforce integration is seamless for accurate lead tracking and hand-off between marketing and sales teams. • Implement and maintain cross-platform analytics tracking to ensure accurate data collection from all marketing channels (email, website, social, ads). • Build and maintain reporting dashboards in Salesforce to provide insights on key metrics, such as campaign performance, lead conversions, and customer journey analytics. • Audit tracking setups regularly to ensure alignment between Google Analytics, Pardot, Salesforce, and other tools for holistic reporting. • Work with the rest of the marketing team to design and execute digital marketing campaigns across email, social media, and the web, ensuring accurate tracking and performance measurement. • Keep a clean, well-strategized email marketing automation campaign flow through Pardot Engagement Studio to drive qualified demand to the sales team. • Partner with the content team to ensure consistent messaging and compelling offers in email and digital campaigns. • Manage and optimize the lead database, ensuring data cleanliness, proper segmentation, and effective use of dynamic content in Pardot. • Collaborate with the sales team and the outbound marketing specialist to align lead generation and nurturing efforts, focusing on creating segmented lists that target key industries and personas • Keep all the lead and account automated email outreach and marketing automation well documented. • Continuously evaluate and recommend new marketing tools or integrations to enhance marketing operations, reporting, and performance tracking. • Stay updated on Pardot and Salesforce updates, implementing best practices in marketing automation, lead scoring, and CRM processes

• Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation. • Develop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives. • Ensure Pardot and Salesforce integration is seamless for accurate lead tracking and hand-off between marketing and sales teams. • Implement and maintain cross-platform analytics tracking to ensure accurate data collection from all marketing channels (email, website, social, ads). • Build and maintain reporting dashboards in Salesforce to provide insights on key metrics, such as campaign performance, lead conversions, and customer journey analytics. • Audit tracking setups regularly to ensure alignment between Google Analytics, Pardot, Salesforce, and other tools for holistic reporting. • Work with the rest of the marketing team to design and execute digital marketing campaigns across email, social media, and the web, ensuring accurate tracking and performance measurement. • Keep a clean, well-strategized email marketing automation campaign flow through Pardot Engagement Studio to drive qualified demand to the sales team. • Partner with the content team to ensure consistent messaging and compelling offers in email and digital campaigns. • Manage and optimize the lead database, ensuring data cleanliness, proper segmentation, and effective use of dynamic content in Pardot. • Collaborate with the sales team and the outbound marketing specialist to align lead generation and nurturing efforts, focusing on creating segmented lists that target key industries and personas. • Keep all the lead and account automated email outreach and marketing automation well documented. • Continuously evaluate and recommend new marketing tools or integrations to enhance marketing operations, reporting, and performance tracking. • Stay updated on Pardot and Salesforce updates, implementing best practices in marketing automation, lead scoring, and CRM processes.

• Administer HubSpot (CRM, Marketing Hub, Sales Hub, Service Hub) and keep it running at peak performance. • Build workflows, automations, and lead routing/enrichment to deliver the right data to the right people. • Configure pipelines, deal stages, and notifications to streamline sales processes. • Create dashboards and reports for leadership visibility into key KPIs. • Manage marketing workflows and newsletters, ensuring segmentation, template quality, and deliverability. • Keep CRM data accurate and lifecycle stages updated. • Integrate HubSpot with tools like Aircall, LinkedIn, ZoomInfo, and more. • Train and onboard team members, enabling them to use HubSpot effectively.