• Develop, refine, and deploy sales strategy and processes. • Forecast and present sales data to VP and C-suite. • Coach account executives on effectively analyzing clients’ business needs to position NiCE. • Work cross-functionally and lead the sales, presales, engineering and support efforts for the account to achieve business goals. • Develop and maintain high-level relationships with VP, CIO and CEO levels. • Attends tradeshows. • Build trust and rapport with current and potential customers. • Regularly closes deals and builds future pipeline within or exceeding goals. • Completes all NiCE paperwork timely - expense reports, sales call logs, etc. • Travel required 50%.

• Partner with Account & Sales Managers to maximize penetration of outages, delivering differentiated support for key accounts, while developing a strategy to regain underserved Customers. • Meeting Orders, Sales & CM targets and growing the business in assigned territory. • Providing accurate, on time, comprehensive and competitive quotations to our Customers • Develop winning bids leveraging competitive intelligence and optimizing price & margins. • Partner with Part Fulfilment Team to drive quarterly sales convertibility, by advance releasing order when necessary • Ensure that any special requirements, terms and conditions and our ability to execute are validated with the Parts fulfillment team during the quoting process, and that any additional cost & cycle are incorporate in the GE quote. • Ensure that risk for there is adequate risk mitigation for GE proposals in compliance with Policy 5.0. • Drive proactive sales campaigns – recommended parts lists, outage kits, TIL’s • Validate resultant Customer Purchase orders for accuracy & obtain amendments in instances where orders do not match GE quotes, and ensure that the Parts fulfillment has a clear visibility to any special requirements, restrictions, Liquidated damages etc. • Provide Customers regular updates on status of open orders. • Be the focal point for the Customer to contact for any questions on Parts quotes, open orders and claims and drive resolution by pulling on the Parts fulfillment team as needed. • Establish a strong partnership with Global Fulfillment/Engineering team and Region P&L teams to ensure that Customers get high quality service

• Execute territory‑level sales activities and strengthen key customer relationships • Support the technical and commercial positioning of POLY4 and related products in the Italian market • Drive in‑market demand and support key accounts • Contribute directly to revenue delivery • Build and manage a high‑quality sales pipeline through structured customer engagement and targeted outreach • Engage distributors, retailers and growers to drive consistent POLY4 demand across B2B and B2C channels • Support the Technical Sales Manager in establishing strong relationships with downstream partners and collaborators • Identify and convert new opportunities through farm visits, conferences, trade events, and direct discussions • Prepare customer proposals, including pricing inputs, product schedules and value‑based arguments • Help identify strategic channel partners who can accelerate market access • Maintain consistent engagement with customers to build trust, brand reputation and commercial traction • Capture and communicate market insights, competitor positioning, customer needs and pricing sensitivities. • Provide accurate and consistent reporting on pipeline, sales activity, visit summaries, customer issues and opportunities in Salesforce and other sales tracking files.

• Execute territory‑level sales activities • Strengthen key customer relationships • Support the technical and commercial positioning of POLY4 and related products in the Spanish market • Drive in‑market demand, support key accounts, and contribute directly to revenue delivery • Build and manage a high‑quality sales pipeline through structured customer engagement and targeted outreach • Engage distributors, retailers and growers to drive consistent POLY4 demand across B2B and B2C channels • Support the Technical Sales Manager in establishing strong relationships with downstream partners and collaborators • Identify and convert new opportunities through farm visits, conferences, trade events, and direct discussions • Preparation of customer proposals, including pricing inputs, product schedules and value‑based arguments • Contribute to account plans that improve customer retention and long‑term value delivery • Maintain consistent engagement with customers to build trust, brand reputation and commercial traction • Capture and communicate market insights, competitor positioning, customer needs and pricing sensitivities