Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth. “Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/ Your objective is to create sales qualified opportunities by managing our paid channels: → Create ads for search and paid social → Define and monitor channel budgets → Optimize every step of the conversion funnel (thanks to our experiment process) → Follow up with BDRs to get qualitative insights on your actions Within 1 month, you will: - Experience a comprehensive onboarding that includes an insight to our teams, culture, and product - Own budget and performance for all our core PPC channels in the US: → SEM: Google Ads, Bing AdsDirectories → PPC: Capterra, E-learning Industry - Launch your first marketing experiments to scale lead generation while being ROI efficient Within 3 months, you will: - Take over budget and performance for paid social: LinkedIn / Facebook Ads - Be accountable for the business opportunities in the US and their cost on paid channels - Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint - Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads Within 6 months, you will: - Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns - Follow up on business opportunities with Sales - Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry Within 12 months, you will: - Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap - Unlock new paid acquisition channels to scale demand generation in North America The Skill Set - Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads) - Minimum of 2 years with first-hand online campaign management experience - Data-focus: you start with numbers. You’re driven by performance - Attention to detail: you know how to launch a campaign without a glitch and catch every typo - Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them - Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environment - Written communication: your written communication is structured and crystal-clear - Command of marketing automation tools (Marketo) and Salesforce a plus - Experience in B2B SaaS is a plus - Enthusiasm for our working environment explained here: https://bit.ly/Convexity360L What We Offer - Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈 - Benefits/Perks: Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚 - Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠 - Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝 - Corporate Social Responsibility: Review our CSR Charter:360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍 - Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC 🚀👩🏻‍💻🏆 Interview Process - Screening call with the Talent Acquisition Manager - Interview with Global Director of Demand Generation - Homework & Debrief with Global and Local Demand Generation Leads - Team Interview - Culture-fit Interview with Chief Marketing Officer - References & Offer! → Get ready using our Knowledge Base: https://bit.ly/42H1ggC Who We Are 360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place. 360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA. Learning Includes Everyone. In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!

• Social Media Management: Develop and execute comprehensive social media strategies aligned with company goals. Curate and create engaging content, ensuring brand consistency across all platforms. Monitor trends and conversations to capitalize on opportunities and manage community interactions effectively. • Email Marketing and SMS Marketing: Plan, execute, and optimize targeted email marketing campaigns to nurture leads and engage clients. Develop and implement SMS marketing strategies, ensuring compliance with regulations. Utilize analytics to measure campaign effectiveness and iterate for continuous improvement. • Client Reviews and Testimonials Collection: Implement strategies to gather client reviews and testimonials, leveraging satisfied clients for positive brand reinforcement. Collaborate with the customer service team to identify and showcase client success stories. • Client Engagement Monitoring and Interaction: Utilize analytics tools to track and analyze client engagement across various digital touchpoints. Foster meaningful interactions with clients, addressing inquiries, and proactively engaging in relevant conversations. • Creating Marketing Creatives and Scripting: Design visually stunning and on-brand marketing creatives for various digital channels. Develop persuasive and impactful scripts for marketing campaigns, ensuring a consistent brand voice.

• Develop and execute comprehensive social media strategies aligned with company goals. • Curate and create engaging content, ensuring brand consistency across all platforms. • Monitor trends and conversations to capitalize on opportunities and manage community interactions effectively. • Plan, execute, and optimize targeted email marketing campaigns to nurture leads and engage clients. • Develop and implement SMS marketing strategies, ensuring compliance with regulations. • Utilize analytics to measure campaign effectiveness and iterate for continuous improvement. • Implement strategies to gather client reviews and testimonials, leveraging satisfied clients for positive brand reinforcement. • Collaborate with the customer service team to identify and showcase client success stories. • Utilize analytics tools to track and analyze client engagement across various digital touchpoints. • Foster meaningful interactions with clients, addressing inquiries, and proactively engaging in relevant conversations. • Design visually stunning and on-brand marketing creatives for various digital channels. • Develop persuasive and impactful scripts for marketing campaigns, ensuring a consistent brand voice.

Title: Marketing Specialist Location: Sacramento or Lodi. , CA Work Type: Hybrid Job Description: EXPLORE WITH US Join Terracon, where employee-owners collaborate on a shared journey to harness their talents, camaraderie, and curiosity in pursuit of innovative solutions to overcome client challenges. As a Marketing Specialist, you'll be part of a company that values and nurtures your career while delivering success to our clients. Guided by our core values-caring, courage, curiosity, excellence, integrity, and prosperity-we offer an environment where professional growth is supported and celebrated. Ranked 19th on Engineering News-Record's 2025 list of the Top 500 Design Firms, Terracon is a dynamic, fun workplace where you can thrive! We are seeking a motivated, organized, and energetic marketing professional with exceptional communication skills and critical thinking abilities to join our Northern California region team. You should possess strong verbal and written communication skills, excellent organizational abilities to manage multiple projects and deadlines, and a keen attention to detail for crafting clear, compelling, and grammatically correct content. You will play an integral role in our Marketing Team, working both independently and collaboratively to execute firm-wide initiatives. Your responsibilities will include proposal development, collateral production, and managing marketing data. At Terracon, your dedication will be recognized with competitive compensation, recognition bonuses, and excellent benefits. This hybrid position can be based in either Sacramento or Lodi. Key Responsibilities: - Analyze and Respond to Client-Specific SOQs/Proposals: Review, comprehend, and create tailored Statements of Qualifications (SOQs) and proposals that align with project requirements. - Content Development and Editing: Craft new content and refine resumes, project descriptions, and management plans to effectively convey the desired messaging for each proposal. - Research and Information Gathering: Conduct thorough research to gather relevant information for proposals and presentations, including resumes and necessary forms. Format, edit, or rewrite content as needed to align with project specifications. - Project Organization: Utilize Pursuit Project Plans to systematically organize information, deadlines, and action items for office pursuit teams. - Market Research: Engage in external market research on clients and project pursuits to provide valuable insights to the team, enhancing knowledge and informing win strategies. - Visual assets: Create or coordinate custom graphics and visual assets that reinforce pursuit messaging and elevate proposal presentation. - Content Library Management: Organize and maintain a comprehensive content library that includes resumes, project descriptions, photographs, standard narratives, and submitted SOQs/proposals. - Event Coordination: Plan and coordinate events and trade shows to promote the brand and engage with clients. - Data Management: Input data for CRM systems and vendor forms accurately and efficiently. - Resume and Project Capsule Updates: Regularly update resumes and project capsules to reflect the most current information. - Proofreading and Formatting Support: Assist with proofreading, editing, and formatting documents to ensure high-quality submissions. - Compliance Maintenance: Ensure all registrations, licenses, and memberships are up to date and maintained. Requirements: - Bachelor's degree in communications, marketing, or related degree and 2 years of marketing and communications experience. Or, in lieu of a degree, 6 years of related experience. - Proficient in Microsoft Office and Adobe Creative Suite (InDesign) - Strong time management and understanding of A/E/C industry. - Attention to detail and provide quality work. - Excellent verbal and written skills. - Understanding basic marketing principles. - Understanding project lifecycle. - Valid driver's license with acceptable violation history Preferred Qualifications: - Experience in the A/E/C industry is highly preferred, and familiarity with a Client Relationship Management (CRM) system is a plus. About Terracon Terracon is a 100 percent employee-owned multidiscipline consulting firm comprised of more than 8,000 curious minds focused on solving engineering and technical challenges from more than 200 locations nationwide. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon's growth is due to our talented employee-owners exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace. Terracon's vision of "Together, we are best at people" is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs.