Title: Paid Search Director Location New York; Baltimore Employment Type Full time Location Type Hybrid Department Paid Media Compensation - Estimated Base Salary Range $90K – $150K At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description As Director of Paid Search, you will lead strategic SEM initiatives across enterprise-level clients, translating business objectives into scalable, performance-driven search programs. This role combines deep channel expertise with team leadership, process improvement, and client relationship management. You will drive innovation in paid search strategy, champion operational excellence, and mentor a high-performing team—all while delivering measurable results and business growth. Strategic Leadership - Serve as the strategic advisor for key clients, aligning paid search initiatives with business objectives. - Architect delivery and testing strategies, forecasting, and campaign planning for top-tier accounts. - Represent paid search in integrated media planning, collaborating with Account, Analytics, and Creative teams. - Proactively provide insights and recommendations to clients during QBRs and annual planning sessions. Client Management - Act as the primary client contact for all search-related strategy and performance. - Manage scope, project plans, launch timelines, and delivery expectations to ensure top-tier service. - Present data-driven insights, performance trends, and growth opportunities during quarterly/annual business reviews. - Manage client expectations through clear communication, timely updates, and high-quality deliverables. Campaign Excellence - Oversee campaign implementation, optimization, and performance management across Google Ads, Microsoft Ads, SA360, and emerging platforms. - Guide keyword expansion, ad copy development, audience targeting, and bidding strategies. - Ensure adherence to best practices, data accuracy, and quality control processes. Team Management & Development - Lead, mentor, and grow a team of paid search specialists, fostering a culture of learning, collaboration, and accountability. - Build and manage project plans, scopes, and timelines to ensure on-time, high-quality delivery. - Conduct regular performance evaluations and support personal development plans for team members. - Champion cross-functional collaboration with Creative, Analytics, Account Management, and Executive teams. Process & Innovation - Identify and implement process improvements to streamline workflows and increase operational efficiency. - Maintain strong vendor relationships and stay informed on platform updates, algorithm changes, and search marketing trends to maintain a competitive edge. - Collaborate with internal task forces, support new business pitches, and contribute to broader agency initiatives. Qualifications & Requirements - Bachelor's degree in Marketing, Business, Analytics, or a related field—or equivalent experience. - 8+ years in digital marketing with a deep focus on Paid Search. - Proven success managing large-scale search campaigns - Demonstrated ability to lead and develop high-performing teams. Technical Skills - Expertise in Google Ads, Microsoft Ads, Search Ads 360 (SA360), and Google Analytics. - Proficient in Google Suite (Sheets, Slides, Docs). - Familiarity with other analytics platforms (Omniture, Webtrends) and SEM tools (Google Ads Editor, Bing Ads Editor). Core Competencies - Strong analytical and strategic thinking skills. - Excellent client-facing communication and presentation skills. - Ability to collaborate cross-functionally and influence across all levels. - Passion for innovation, continuous improvement, and operational excellence. - Comfortable troubleshooting and solving technical or performance challenges. Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English. Additional Information Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs Reward: You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan. Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover. Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours. Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn. Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. All your information will be kept confidential according to EEO guidelines. Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity,

• Analyzing historical data, identifying trends, and guiding clients and team to build successful campaigns. • Making data-informed bets on targeting, messaging, and optimizing campaigns to create the best possible outcome. • Conducting multivariate tests to determine the best-performing creative and target audiences. • Taking ownership of finding solutions when a bet does not go as planned. • Establishing trusting relationships and providing weekly updates to clients as their primary point of contact. • Monitoring active campaigns and adjusting budgets and strategy to ensure the best results possible for clients.

• Optimize ad accounts through building, iterating, and testing campaign types, ad copy, budgets, and bids in accounts to hit your spend and ROAS targets. • Forecast future budgets and performance through the analysis of historical data and industry trends. • Communicate meaningful results to clients in weekly meetings, reports, and with teammates for a fresh perspective and new understanding of data. • Troubleshoot accounts to fix errors or warnings across Google Ads, Google Merchant Center • Help teach and coach junior buyers on the team. Share your knowledge to help uplift the entire team. Assisting with accounts of non Sr. media buyers to guide them through any helpful tips you might have.

• Develop Media Strategies: Collaborate with senior team members to create and implement media strategies aligned with clients' business goals. • Complex Project Management: Take on more intricate projects and manage high-profile client accounts. • Industry Awareness: Stay informed about industry trends and advertising best practices to enhance strategy development. • Media Planning & Execution: Build a strong understanding of media planning and campaign management, and independently manage campaign budgets. • Data Analysis & Research: Analyze campaign performance data and conduct research to provide data-driven recommendations. • Campaign & Team Collaboration: Oversee campaign execution and collaborate across teams to ensure performance goals and client expectations are met.