• Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets • Size opportunities and forecast ROI for campaign initiatives • Create effective account structures and roadmaps for performance improvement • Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms • Drive continuous improvement in CTR, CVR, ROAS, and impression share • Optimize budget allocation and implement new platform features • Use GA4 and Looker to identify performance trends and actionable insights • Translate complex data into compelling narratives for senior leadership • Develop reporting that highlights key metrics and opportunities • Partner with Creative on ad copy and visual concepts • Coach junior team members on PPC best practices • Recommend new tools, betas, and channels worth piloting

• Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization • Own the implementation of marketing campaigns from start to finish • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more • Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature. • Partner with key industry players, agencies and vendors to form strategic relationships. • Take charge of marketing budget, ensuring that funds are invested and allocated wisely. • Measure and report performance of marketing campaigns • Gain insight from reported performance, and assess this against company goals.

• Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals. • Drive the creation of new ad creatives both through your own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week. • Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions • Monitor and optimize ad performance across all campaigns, including during weekends and holidays, to ensure consistent ROI and respond promptly to performance fluctuations • Perform regular tracking and analysis of the performance of each campaign. • Prepare and deliver performance reports identifying successes and opportunities for improvement. • Troubleshoot blockers to scale ad spend. • Stay up-to-date on our offers, paid social media best practices, and our competitive landscape. • Participate in innovation and improvement of team systems advertiser campaigns and launch flows.

• Запуск, аналіз та оцінку результатів рекламних кампаній, їх оптимізація на платформах Meta/TikTok; • Глибокий аналіз та ефективну оптимізацію маркетингових кампаній; • Надання відгуків та співпраця з креативною командою щодо покращення креативів; • Пошук додаткових точок росту продукту шляхом тестування різноманітних маркетингових гіпотез; • Взаємодію з продуктовою, маркетинговою, аналітичною командою для пошуку інсайтів.