• Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition • Analyze and optimize data driven campaigns on an ongoing basis • Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients • Work with advertiser teams to write and optimize copy and other creative deliverables • Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality • Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate

• Owning acquisition efforts across Local Paid marketing channels and partnerships • Owns activation and retention metrics and work towards improving them, by identifying gaps in the funnel, devising experiments to plug gaps, and doubling down on successful experiments • Identifying a list of experiments that can be run across the funnel, prioritizing and scheduling these experiments to be run continuously • Working with the developers, designers you will be in charge of running these experiments and to interpret results well. • Establish closed-loop analytics to understand how our marketing activity turns into leads and customers, and continually refine our process to improve the conversion rate • Identify and establish partnerships with external literacy stakeholders. • Build a strategy for SEO and write engaging content that will take leads into paid users. • Be hands-on and willing to get involved in all aspects of the product process.

Lead federal growth initiatives by managing pipelines, shaping capture strategies, and driving proposals to award. Leverage established relationships to influence opportunities and align growth with executive priorities for successful outcomes.

• Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates. • Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals. • Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement. • Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors. • Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads. • Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals. • Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels. • Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies. • Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.