Lead federal growth initiatives by managing pipelines, shaping capture strategies, and driving proposals to award. Leverage established relationships to influence opportunities and align growth with executive priorities for successful outcomes.

• Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates. • Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals. • Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement. • Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors. • Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads. • Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals. • Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels. • Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies. • Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.

• Execute digital and offline marketing initiatives to drive awareness and new leads for TexAu using various social media channels (Facebook, Google, TikTok, Linkedin, etc), SEO, paid channels, marketing automation tools, data science, and others. • Collaborate with content marketing by contributing ideas for content related to TexAu, Automation, Growth strategy for Agencies, and B2B SaaS. • Work with the design team to execute top-notch creative, landing pages that constantly improve lead acquisition and conversion of TexAu. • Responsible for developing growth strategy and KPIs around enhancing conversion, lead traffic, user retention, and focus on the target audience. • Ensuring our onboarding experiences are optimized, working with our content team to ensure email nurture, onboarding and resources work to convert & retain. • Measure marketing initiatives against metrics to quantify campaign success and identify improvement areas, bringing a deep understanding of growth & optimization best practices such as A/B testing, growth hacker tactics, and leveraging development team where appropriate. • Work with business and development team to develop appropriate dashboards and monitor overall marketing performance of TexAu. • Be able to analyze the data to translate it into actionable insights.

• Conduct lead generation, prospecting, and qualifying potential new clients. • Generate leads, close deals, and drive revenue. • Work with different teams and companies to develop strategies for future growth. • Act as the internship group manager to develop leadership and communication skills.