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Marketing Automation Specialist
Location
New Zealand
Posted
107 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Automation Specialist
Weirdly
• You’ll be working closely with people from different parts of our business, helping build campaigns and processes that’ll help to hit our big goals. • As well as pure marketing comms, we also deliver email, sms and push messaging on behalf of our customers as part of our product offering. • Marketing outbound (in close collaboration with the sales team), inbound and customer newsletters will be managed by you, with the overarching strategy developed and set together with the VP Marketing. • Where necessary, writing copy to populate email and SMS campaigns may be handled by you, as well as developing consistent and targeted messages to our different audiences. • Work with senior stakeholders to deliver trigger-based comms on behalf of our customers. • Utilise out of the box functionality and reporting features within the tech stack. • Help develop a data-driven test and learn program so we can create recommendations and strategies based on qualitative and quantitative data • Analyse marketing automation performance and journeys, report on results and share learnings to help drive business decisions.
Job Requirements
- 3 to 4 years+ experience in marketing automation.
- 2 years+ in B2B marketing (bonus: with HRTech or recruitment industry knowledge)
- Excellent written communication skills
- Familiarity with some or all of our core tech stack: Customer.io, Segment, Twilio, Pipedrive and Webflow
- Skilled in email development utilising HTML and CSS.
- Familiarity with SQL is a plus.
- Skilled at developing complex audience segments and email/SMS campaign logic (the right message to the right people at the right time).
- Experience in working with and appreciating good design - basically, you can see when something is on-brand and looks good, and you can create or configure email templates to comply with brand standards.
- Experience in developing audience insights to inform marketing strategies, approaches or campaigns.
- Ability to multi-task and prioritize workload, in a frequently shifting environment
- Represent Weirdly and our products with a high degree of professionalism
- Understand and demonstrated experience with key concepts including but not limited to: domain / IP reputation, industry accepted performance measures for email & SMS, partial list testing, quality control process design
- Bonus: Any experience using Adobe suite tools (InDesign, Illustrator, Photoshop) or Sketch. This is just a bonus for asset manipulation/creation, but not strictly necessary.
- Bonus: experience with A/B testing or multivariate testing
Benefits
- 3-4 days remote
- best tech
- flexibility
- social events
- paid parental leave
- Build your own work environment with the kit that works for you.
- No clocking in or clocking out.
- You will be empowered to work in a way that suits your lifestyle (within reason).
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