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Creating the best candidate experiences in the world, with the Weirdly talent platform #PoweredBySoftSkills
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Marketing Automation Specialist
WeirdlyCreating the best candidate experiences in the world, with the Weirdly talent platform #PoweredBySoftSkills
• You’ll be working closely with people from different parts of our business, helping build campaigns and processes that’ll help to hit our big goals. • As well as pure marketing comms, we also deliver email, sms and push messaging on behalf of our customers as part of our product offering. • Marketing outbound (in close collaboration with the sales team), inbound and customer newsletters will be managed by you, with the overarching strategy developed and set together with the VP Marketing. • Where necessary, writing copy to populate email and SMS campaigns may be handled by you, as well as developing consistent and targeted messages to our different audiences. • Work with senior stakeholders to deliver trigger-based comms on behalf of our customers. • Utilise out of the box functionality and reporting features within the tech stack. • Help develop a data-driven test and learn program so we can create recommendations and strategies based on qualitative and quantitative data • Analyse marketing automation performance and journeys, report on results and share learnings to help drive business decisions.