• Support the execution of digital marketing campaigns across various channels. • Research and analyze market trends and target audiences. • Assist in creating and scheduling content for online platforms. • Monitor campaign performance and provide actionable insights using AI tools. • Collaborate with the team to brainstorm creative strategies and ideas. • Conduct competitor and market analysis to identify opportunities.

• Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals. • Uncover campaign scale and profit drivers. • Work with our analytics team to structure data to make optimizations against those drivers. • Manage communications between technical and creative teams. • Analyze reporting, as well as partner insights, to recommend strategic improvements. • Research and test new marketing channels for the company.

• Lead the strategy, planning, and execution of AI-enabled digital marketing programs across paid media, GEO/SEO/SEM, email, marketing automation, web, and social channels. • Manage, coach, and develop Digital Marketing Specialists, Sales Development Resources and others related to lead generation - fostering strong performance, accountability, and continuous skill development. • Identify, implement, and optimize AI tools and technologies to enhance audience targeting, personalization, content performance, and campaign efficiency. • Partner with the Sr. Director of Marketing to translate business goals into scalable digital and AI marketing strategies. • Analyze campaigns, events, SDR performance using data, dashboards, and advanced analytics to deliver actionable insights and drive continuous optimization. • Reporting for demand generation performance lead, opportunity to close win/loss. • Oversee digital marketing budgets, ensuring efficient spend, ROI optimization, and performance tracking. • Collaborate cross-functionally with brand, content, sales, IT, and analytics teams to ensure integrated and consistent marketing execution. • Stay current on emerging AI, digital marketing, and MarTech trends, recommending innovations and best practices. • Ensure compliance with data privacy regulations, brand standards, and internal governance related to digital and AI initiatives. • Establish testing frameworks (A/B, multivariate, AI-driven experimentation) to continuously improve campaign performance and customer engagement.

Position: DIGITAL MARKETING COORDINATOR Salary range: up to ₱90,000 PHP (with the final offer subject to the client’s discretion based on the candidate’s experience) Working Hours: NZ business hours Work set-up: 100% Remote work (Independent Contractor Agreement) OVERVIEW A New Zealand-based supplier specialising in traffic management and bitumen-related products, the company supports infrastructure, roadworks, and road safety projects nationwide while continuing to expand its digital presence. It is focused on maintaining accurate, high-performing websites and building scalable marketing systems to support product visibility, lead generation, and customer engagement. The Digital Marketing Coordinator role is a hands-on position primarily responsible for managing and optimising multiple WordPress websites, ensuring product content is accurate, structured, and SEO-friendly. In addition, the role supports CRM activity, email marketing campaigns, and social media execution to drive consistent communication and engagement across channels. This position requires strong attention to detail, the ability to manage multiple platforms, and a proactive approach to maintaining and improving digital marketing operations. Key Responsibilities Website Management (Primary Focus) - Manage and maintain multiple WordPress websites - Ensure all product listings, pricing, and content are accurate, current, and consistent - Upload, structure, and update product information for clarity and usability - Optimise product and catalogue pages for SEO (metadata, headings, internal linking, content structure) - Maintain a catalogue-style product showcase for industrial and infrastructure-related products - Coordinate with external agencies or vendors to refine, localise, and upload product content - Monitor website performance and identify issues related to UX, content, or functionality - Ensure consistency in branding, layout, and user experience across all websites Digital Marketing & CRM - Manage CRM activity, including contact updates, segmentation, and data hygiene - Build and execute email marketing campaigns using platforms such as Mailchimp - Maintain and grow email lists with proper segmentation and tagging - Track campaign performance and support reporting and insights - Assist in lead generation and nurturing initiatives Social Media Management - Plan, schedule, and publish content across social media platforms - Maintain a consistent posting cadence aligned with marketing objectives - Create simple, engaging content aligned with products and brand messaging - Monitor engagement and support basic community interaction where applicable Content & Creative Support - Create basic marketing assets such as banners, website visuals, and email graphics - Use design tools and/or AI-assisted tools to produce content efficiently - Ensure all creative materials align with brand guidelines - Support updates across web, email, and social channels Paid Media Support (Secondary) - Support Google Ads and/or Meta Ads campaigns where required - Collaborate with internal or external partners managing paid media - Assist with updating creatives, campaign adjustments, and basic performance tracking Tools & Systems - WordPress (essential) - CRM platforms (e.g. Prospect CRM or similar) - Email marketing tools (e.g. Mailchimp) - Social media platforms - Basic design tools (e.g. Canva, Adobe Express) and/or AI tools - Google Ads / Meta Ads (supporting knowledge preferred)