• Execute and optimize integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing campaigns across digital channels to drive awareness and generate qualified leads. • Implement demand generation tactics and support account-based marketing (ABM) initiatives. • Collaborate with marketing and sales teams to deliver measurable results. • Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business. • Partner closely with Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLs. • Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (eg., HubSpot, RollWorks, other lead generation platforms). • Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply. • Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials. • Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices. • Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy. • Support the implementation of account-based marketing initiatives. • Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades (SalesForce, HubSpot and ABM tools). • Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams.

Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value and leadership. The ideal candidate will combine analytical rigor with strong storytelling skills to drive decision-making across marketing, customer, and retail functions. Key Responsibilities - Perform deep-dive analysis on digital/web and business data to generate actionable insights - Deliver quick turnaround analysis to support fast-paced business decision-making - Analyze customer behavior, campaign performance, and retail trends to identify growth opportunities - Drive use cases across Retail, Marketing, and Customer Analytics - Translate complex data into clear, compelling narratives and executive-ready presentations - Partner with cross-functional teams including Marketing, Product, and Business stakeholders - Design, develop, and track KPIs, dashboards, and performance metrics - Support Marketing in campaign planning, A/B testing, and performance measurement - Identify trends, patterns, and anomalies in large datasets to support strategic decisions - Ensure data accuracy, consistency, and robust quality checks across all analyses - Build strong relationships with Marketing leadership, including the CMO, to understand business goals, gaps, and customer strategy - Align data and analytics initiatives with the overall marketing vision and roadmap - Define and drive the analytics development roadmap in collaboration with technical teams

• You will join our Performance Marketing team and be directly responsible for the management, steering, and performance of our SEM channel Paid Search in one of our most important markets, including overseeing a large amount of ad spend. • You will operate our world-class campaign automation system to expand and advance our SEM campaigns while improving performance. • You will shape the strategy for your channel on the basis of advanced analyses by leveraging tons of internal data and applying a broad set of analytical techniques and tools, e.g., Tableau, SQL, Python, R, and Excel. • You will work closely together with our Marketing Engineering team to co-define the evolution of our marketing platforms and tools.

• Design, implement, and deliver digital marketing programs • Identify new and exciting opportunities and establish brand awareness • Comprehend categories, products, customers and business goals • Know the persona of customers and understand their needs • Research products and competitors to identify opportunities • Establish a digital marketing strategy across various engagement channels • Develop effective paid search strategies • Monitor advertisement budgets and oversee search platform accounts • Track KPIs, analyze web traffic metrics