• Site audit: conduct thorough technical SEO audits of our website to provide recommendations for optimization. • Analytics: monitor and analyze website traffic, keyword rankings, and other metrics to identify opportunities. • Reporting: provide regular, clear, and detailed reporting on important metrics and performance. • Keyword research: identify valuable search terms to grow our user acquisition and traffic. • Technical SEO & On-page Optimization: optimizing website structure, improving speed and mobile friendliness. • Content Strategy: develop content strategy to rank for valuable search terms, and collaborate with content team. • Technical Troubleshooting: find and fix all errors (duplicate content, crawling & indexing errors, etc. • SEO Tools Management: be responsible for Google Search Console, Google Analytics GA4, SEMrush. • Link Building: develop and implement strategy to acquire backlinks to increase website authority. • Work closely with our engineering & web development team to implement technical SEO changes. • Create and maintain technical SEO documentation and guidelines for internal team. • Stay up to date with the latest trends and best practices in technical SEO and search engine algorithms.

• Write and optimize high-converting landing page copy that balances SEO best practices with compelling CTAs. • Research, outline, and write in-depth blog posts (1,500+ words) that establish our brand as a thought leader in the industry. • Develop "evergreen" pillar pages and downloadable guides that serve as definitive resources for our users. • Identify high-opportunity keywords and content gaps using tools like Ahrefs, SEMrush, or SurferSEO. • Optimize headers, meta descriptions, alt text, and internal linking structures to maximize crawlability and ranking potential. • Regularly review and update existing content to maintain its freshness, relevance, and search engine ranking. • Work closely with the SEO and design teams to ensure content is visually engaging and technically sound.

• Develop and execute the overall search marketing strategy aligned with business growth and performance objectives • Lead the planning, execution, and ongoing optimization of complex SEM programs across Google Ads, Microsoft Ads, Search Ads 360, and related platforms • Own performance across large, multi-million-dollar budgets, driving efficiency, scalable growth, and strong return on ad spend • Act as a strategic advisor to marketing leadership, providing perspective on search trends, investment opportunities, and potential risks • Leverage AI, automation, and platform innovations to enhance bidding, targeting, messaging, and operational efficiency • Analyze performance data to identify insights, trends, and opportunities that inform both near-term optimizations and long-term strategy • Translate complex data into clear, actionable insights and recommendations for senior stakeholders and cross-functional partners • Define and lead experimentation and testing roadmaps that support continuous improvement across the SEM program • Establish and maintain best practices, processes, and documentation as the in-house SEM subject matter expert • Partner cross-functionally with eCommerce, brand, analytics, design, merchandising, and technology teams to deliver integrated initiatives • Demonstrate curiosity and passion for the evolving digital marketing landscape, staying current on platform changes, consumer behavior, and emerging trends.

• Own and manage end-to-end people strategy for the team: onboarding, capability building, continuous feedback, and performance management. • Serve as the primary leader during high-pressure moments or when the Operations Manager is not available, ensuring continuity of service, judgement, and decision-making. • Build a culture of accountability, clarity of expectations, and operational discipline across the team. • Drive high-velocity prioritization, helping the team manage multiple urgent escalations while maintaining quality and adherence to protocols. • Create and own monitoring metrics to ensure best-in-class community service. • Oversee the handling of complex, sensitive, and time-critical escalations that carry brand, legal, financial, or trust risk. • Serve on call as needed for incident response. • Act as escalation point for point specialists and analysts for executive-level escalations, major incidents, and cross-functional escalations requiring fast, senior-level decision-making. • Provide hands-on support for the most challenging cases, ensuring direction, narrative consistency, and airtight risk mitigation. • Strengthen the team’s ability to independently handle high-judgement work by creating frameworks, playbooks, and escalation routing clarity. • Build strong relationships with senior stakeholders across Legal, Fraud and Safety Ops, Community Policy, Product, and Market Operations. • Communicate effectively with executive audiences, synthesizing complex information and recommending a clear path forward under tight timelines. • Influence cross-functional partners to drive resolution, unblock key decisions, and improve operational readiness for emerging risks. • Identify systemic weaknesses across processes, policies, and tools — and drive measurable improvements. • Partner with the wider AirCover and Scaled Ops teams to shape roadmaps, strengthen safeguards, and refine how we manage high-stakes escalations globally. • Lead or contribute to cross-functional projects that enhance the escalation ecosystem from end to end.