• Develop and execute the overall search marketing strategy aligned with business growth and performance objectives • Lead the planning, execution, and ongoing optimization of complex SEM programs across Google Ads, Microsoft Ads, Search Ads 360, and related platforms • Own performance across large, multi-million-dollar budgets, driving efficiency, scalable growth, and strong return on ad spend • Act as a strategic advisor to marketing leadership, providing perspective on search trends, investment opportunities, and potential risks • Leverage AI, automation, and platform innovations to enhance bidding, targeting, messaging, and operational efficiency • Analyze performance data to identify insights, trends, and opportunities that inform both near-term optimizations and long-term strategy • Translate complex data into clear, actionable insights and recommendations for senior stakeholders and cross-functional partners • Define and lead experimentation and testing roadmaps that support continuous improvement across the SEM program • Establish and maintain best practices, processes, and documentation as the in-house SEM subject matter expert • Partner cross-functionally with eCommerce, brand, analytics, design, merchandising, and technology teams to deliver integrated initiatives • Demonstrate curiosity and passion for the evolving digital marketing landscape, staying current on platform changes, consumer behavior, and emerging trends.

• Own and manage end-to-end people strategy for the team: onboarding, capability building, continuous feedback, and performance management. • Serve as the primary leader during high-pressure moments or when the Operations Manager is not available, ensuring continuity of service, judgement, and decision-making. • Build a culture of accountability, clarity of expectations, and operational discipline across the team. • Drive high-velocity prioritization, helping the team manage multiple urgent escalations while maintaining quality and adherence to protocols. • Create and own monitoring metrics to ensure best-in-class community service. • Oversee the handling of complex, sensitive, and time-critical escalations that carry brand, legal, financial, or trust risk. • Serve on call as needed for incident response. • Act as escalation point for point specialists and analysts for executive-level escalations, major incidents, and cross-functional escalations requiring fast, senior-level decision-making. • Provide hands-on support for the most challenging cases, ensuring direction, narrative consistency, and airtight risk mitigation. • Strengthen the team’s ability to independently handle high-judgement work by creating frameworks, playbooks, and escalation routing clarity. • Build strong relationships with senior stakeholders across Legal, Fraud and Safety Ops, Community Policy, Product, and Market Operations. • Communicate effectively with executive audiences, synthesizing complex information and recommending a clear path forward under tight timelines. • Influence cross-functional partners to drive resolution, unblock key decisions, and improve operational readiness for emerging risks. • Identify systemic weaknesses across processes, policies, and tools — and drive measurable improvements. • Partner with the wider AirCover and Scaled Ops teams to shape roadmaps, strengthen safeguards, and refine how we manage high-stakes escalations globally. • Lead or contribute to cross-functional projects that enhance the escalation ecosystem from end to end.

• Creating and executing data-driven SEO strategies based on client-specific goals. • Creating audit reports for all aspects of SEO like technical, mobile, content and link building. • Defining, monitoring and analyzing clients’ KPIs. • Measuring the effectiveness of SEO campaigns. • Contributing to improving Zeo Blog. • Taking responsibility for the entire life-cycle of a client. • Attending client meetings.

• Write search engine-optimized content that will help us generate traffic, leads, and sales. • Conduct in-depth research on real estate marketing topics in order to develop original content. • Conduct keyword research and use SEO guidelines to increase web traffic. • Write compelling titles that capture the attention of search engine users. • Create high-quality content that is relevant to the products or services being marketed. • Write blog posts that educate real estate agents about topics related to real estate marketing. • Review existing content to ensure it’s up-to-date and relevant to our readers. • Evaluate the effectiveness of content created by other writers to ensure it meets our SEO goals. • Regularly update content on the company's website, so it complies with the SEO best practices. • Proofread content for errors and inconsistencies. • Anticipate needs by identifying gaps in our current content and recommending new content.