• Demonstrate extensive knowledge of the trading and crypto industries, including market trends, regulations, and key players, to make informed business decisions. • Proactively search for and attract new affiliates, VIP traders and trading/crypto communities and influencers, fostering strategic partnerships to enhance our network. • Implement strategies and campaigns to drive measurable results, focusing on creating content, increasing trading volume, acquiring new users, and promoting active transactions through affiliate channels. • Cultivate and maintain strong business relationships with VIP and affiliates, ensuring their needs are met and aligning their strategies with our business objectives for mutual growth. • Initiate and participate in meetings with partners, exploring opportunities to expand cooperation and strengthen existing relationships, both locally and internationally. • Collaborate closely with colleagues from the product department, providing valuable market insights to optimize product offerings and attract qualified users. • Stay updated on competitors' advantages and industry trends, utilizing this knowledge to refine our strategies, maintain a competitive edge, and capitalize on market gaps.

• Primary goal: maximize Trading Volume on our Futures and Spot Order books in the region through onboarding and retention of Affiliates. • Secondary: Expand the user base and grow awareness of the OKX brand • Affiliate Recruitment: Proactively search for and attract new affiliates, KOLs and trading/crypto communities and influencers, fostering strategic partnerships to enhance our network. • Results-Driven Approach: Implement strategies and campaigns to drive measurable results, focusing on creating content, increasing trading volume, acquiring new users, and promoting active transactions through affiliate channels. • Relationship Building: Manage and enhance relationships with local crypto influencers and KOLs, being in contact with them frequently, build partnerships with influencers for the purpose of user acquisition • Partnership Expansion: Initiate and participate in meetings with partners, exploring opportunities to expand cooperation and strengthen existing relationships, both locally and internationally. • Collaboration with Product Team: Collaborate closely with colleagues from the product department, providing valuable market insights to optimize product offerings and attract qualified users. • Competitor Analysis: Stay updated on competitors' advantages and industry trends, utilizing this knowledge to refine our strategies, maintain a competitive edge, and capitalize on market gaps.

• KOL Management: Identify and collaborate with KOL to promote the exchange in NEA region. Oversee relationships with KOLs acting as Top trader ambassadors and ensure they align with the exchange's brand image and values. • Partnership Development: Forge partnerships with KOLs to create promotional campaigns, events, and collaborations. • Data Analysis and Reporting: Analyze the performance of KOL and create reports to evaluate the impact on user acquisition, engagement, and revenues. • Strategy Development: Collaborate with marketing and product teams to develop strategies that leverage KOLs to enhance the exchange's market presence and user base.

• Conduct outbound prospecting via cold calls, emails, and LinkedIn to generate qualified leads • Identify and target key decision-makers within US-based companies • Build and maintain a strong pipeline of prospects • Qualify leads based on defined criteria and schedule meetings for the sales team • Utilize tools (e.g., Apollo, CRM systems) to source and manage leads • Collaborate with marketing and sales teams on campaigns and outreach strategies • Maintain accurate records of all activities in the CRM • Meet or exceed weekly and monthly KPIs (calls, emails, meetings booked)