• Build, test, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels. • Build and execute marketing campaigns that drive adoption, engagement, and retention. • Translate customer, broker, and field feedback into actionable insights. • Ensure consistent execution and follow-through on partner initiatives, meeting agreed timelines and performance expectations. • Work closely with sales, marketing, and coaching teams. • Ensure brand consistency and accurate messaging across all content.​

• Develop and execute a comprehensive content strategy aligned with Merkle Science's business goals. • Create engaging and informative content, including blog posts, whitepapers, case studies, and other collateral, showcasing our expertise in blockchain analytics and compliance. • Collaborate with subject matter experts and stakeholders to gather insights and technical details for content creation. • Ensure consistency in messaging and branding across all content channels • Build brand messaging and guidelines • Develop and implement a strategic PR plan to enhance Merkle Science's visibility and reputation in the market • Work closely with regulatory affairs leads and PR agency to execute campaigns • Cultivate and maintain relationships with key media outlets, journalists, and industry influencers. • Draft and edit press releases, media pitches, and other PR materials to communicate key announcements and milestones. • Monitor and analyze media coverage, providing insights and recommendations for continuous improvement. • Oversee Merkle Science's social media presence, ensuring regular and engaging content across platforms. • Collaborate with the marketing team to amplify content through social media channels and enhance brand awareness. • Monitor social media trends and industry conversations to identify opportunities for engagement. • Coordinate Merkle Science's participation in industry conferences, webinars, and events to maximize brand exposure. • Develop and manage event-related content and collateral • Work closely with internal teams to ensure a seamless and impactful presence at events.

• Provide a strategic, creative and actionable vision to help high-potential entrepreneurs develop, structure and scale their personal brand on YouTube, TikTok, Instagram (and ideally LinkedIn). • Coach creators and their teams (editors, camera operators, copywriters, community managers…) on their content strategy. • Analyze existing content to identify opportunities for viral growth, message optimization, positioning and originality. • Develop robust, differentiated editorial strategies aligned with the client’s personality and ambitions. • Propose innovative concepts, video formats, series, hooks, scripts and compelling storytelling. • Work closely with the client and/or their teams to refine the message, amplify their uniqueness and drive key KPIs (views, followers, revenue, influence).

• Develop a content strategy that aligns with marketing targets both long-term and short-term. • Collaboratively design and develop site content, design, and layout alongside design and marketing teams. • Generate and publish engaging content • Edit, proofread and improve upon writer's posts when necessary • Ensure brand consistency by communicating effectively with writers • Optimize content according to SEO • Use content management systems to analyze website traffic and users engagement metrics • Increase web traffic across platforms by managing content distribution to online channels and social media. • Keep the content team on board with an editorial calendar • Ensure all data and work is legally compliant (e.g. copyright protection) • Remain current on developments and generate new ideas to draw the attention of the audience