Infogravity

• Develop a content strategy that aligns with marketing targets both long-term and short-term. • Collaboratively design and develop site content, design, and layout alongside design and marketing teams. • Generate and publish engaging content • Edit, proofread and improve upon writer's posts when necessary • Ensure brand consistency by communicating effectively with writers • Optimize content according to SEO • Use content management systems to analyze website traffic and users engagement metrics • Increase web traffic across platforms by managing content distribution to online channels and social media. • Keep the content team on board with an editorial calendar • Ensure all data and work is legally compliant (e.g. copyright protection) • Remain current on developments and generate new ideas to draw the attention of the audience