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Consultoria de performance em CRM com foco em crescimento, personalização em escala e resultados mensuráveis
CRM Analyst
Location
Brazil
Posted
70 days ago
Salary
0
Seniority
Senior
Job Description
CRM Analyst
Duko® - Performance em CRM
• Create and evolve data-driven CRM strategies across the entire customer journey: acquisition, engagement, retention, and reactivation. • Develop and maintain automated, personalized communication workflows. • Prepare briefs for content creation and validation with a performance focus. • Implement campaigns in CRM platforms, coordinating technical implementation with developers. • Design and run A/B tests and experiments focused on continuous optimization. • Analyze KPIs, produce reports, and present insights with actionable recommendations for improvement. • Prioritize requests, manage the backlog, and engage with diverse stakeholders. • Collaborate with multidisciplinary teams (developers, PMs, BAs) to advance initiatives. • Ensure flawless execution of seasonal campaigns and ad-hoc communications.
Job Requirements
- Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.
- Previous experience with CRM and multichannel campaigns (email, push, SMS, WhatsApp).
- Strong analytical skills and data fluency for informed decision-making.
- Advanced knowledge of digital marketing and conversion rate optimization (CRO) strategies.
- Experience with A/B testing and statistical analysis of results.
- Ability to manage multiple tasks independently.
- Excellent interpersonal and written communication skills.
- Proactive mindset, critical thinker, and continuous improvement orientation.
Benefits
- Birthday day off + R$50 voucher
- Career plan + personalized development track
- Access to Alura learning platform
- Voucher for Salesforce certifications
- Paid time off
- Bonus
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