Duko® - Performance em CRM

• Create and evolve data-driven CRM strategies across the entire customer journey: acquisition, engagement, retention, and reactivation. • Develop and maintain automated, personalized communication workflows. • Prepare briefs for content creation and validation with a performance focus. • Implement campaigns in CRM platforms, coordinating technical implementation with developers. • Design and run A/B tests and experiments focused on continuous optimization. • Analyze KPIs, produce reports, and present insights with actionable recommendations for improvement. • Prioritize requests, manage the backlog, and engage with diverse stakeholders. • Collaborate with multidisciplinary teams (developers, PMs, BAs) to advance initiatives. • Ensure flawless execution of seasonal campaigns and ad-hoc communications.

• Develop and execute B2B lead generation and qualification strategies, focusing on mid-market and enterprise companies, especially those in B2B sales, e-commerce, and omnichannel retail. • Prospect potential clients in domestic and international markets using channels such as social media, events, inbound/outbound campaigns, referrals, and specialized communities. • Perform in-depth analysis of leads, understanding pain points and objectives to identify real commercial opportunities and pass qualified information to the sales team. • Accurately and consistently update and maintain the company CRM, ensuring traceability of interactions and pipeline tracking. • Collaborate with Marketing, Sales, Product, and Technology teams to align strategies and deliver customer value from the first contact. • Analyze funnel, conversion, and lead behavior data to optimize approaches and improve capture effectiveness. • Participate in meetings, training sessions, and conferences focused on continuous learning and consultative selling best practices.

• Act as the client’s primary point of contact, understanding their needs, challenges and objectives. • Conduct regular meetings to align on scope, clarify requests and monitor project progress. • Prepare, organize and document briefings for operational and strategic requests (such as campaigns, integrations, segmentation, technical or operational adjustments). • Translate client needs into clear requests for internal teams (technology, media, content, data, etc.). • Track the progress of deliverables, ensuring alignment of expectations, deadlines and quality. • Participate in kick-off, handover and follow-up meetings, acting as a consistent link between client and operations. • Support clients in the use of Salesforce solutions by answering questions, recommending best practices and ensuring the platform is used effectively. • Contribute to project evolution by identifying opportunities to improve processes, deliverables and communication.