• Develop and execute a regional ISNP growth strategy centered on skilled nursing and post-acute partnerships, with clear accountability for performance targets. • Build and strengthen relationships with SNF operators, post-acute leaders, and senior living executives to identify win-win opportunities. • Manage the full business development cycle: prospecting, outreach, solution presentations, negotiations, and contract execution. • Partner cross-functionally with marketing and operations to ensure smooth lead generation, contracting, and implementation handoffs. • Assess prospective partner needs and present solutions aligned with Curana Health’s clinical and financial objectives. • Represent Curana Health at industry events to expand brand visibility and support business development efforts. • Maintain accurate CRM documentation to track pipeline development and partnership outcomes. • Provide mentorship and guidance to team members supporting I-SNP partner development.

• Manage and coach a team of outbound SDRs • Monitor daily activity metrics including calls, meetings scheduled, and qualification rates • Conduct regular coaching sessions to improve messaging, objection handling, and conversion rates • Ensure SDRs consistently meet performance expectations • Develop and refine outbound calling strategies to reach decision makers in senior care organizations • Identify target markets, account segments, and prospect lists • Improve scripts, messaging, and outreach processes • Ensure SDRs generate a consistent volume of qualified meetings for the sales team • Track meeting quality and conversion into sales opportunities • Partner with Account Executives to ensure meetings meet qualification standards • Ensure all SDR-scheduled meetings meet BANT qualification standards • Validate budget, authority, need, and timeline before handoff to sales • Maintain strong qualification discipline to protect sales team time • Track SDR KPIs including calls per day, meetings booked, meeting quality, and show rates • Identify performance gaps and implement coaching or process improvements • Partner with marketing to improve targeting and outbound messaging • Share insights from outbound conversations to refine positioning • Identify new verticals or segments with strong demand

• Recognizing change must happen and making an impact • Building solid relationships that will last long into the future • Prospecting for new opportunities and engaging prospects to expand service offerings • Cold calling and reaching out to IT Decision Makers, Upper Management professionals, and C-Level Executives • Forming new relationships to win new business • Establishing trust, rapport, and credibility with diverse prospects

• Research prospective accounts in targeted markets, pursue leads and follow through to a successful agreement • Understand the target markets, including industry, company, project, and company contacts and which market strategies can be used to attract clients • Collaborate with marketing and sales teams to ensure that milestones are achieved • Maintain relationships with current clients and identify new prospects • Possess a strong understanding of our products, our competition in the industry and positioning • Follow the latest industry developments and stay up-to-date on the competitive landscape • Maintain customer activity in the CRM platform