• Own and scale the Marketplace growth system for SMB and mid-market customers • Drive a step-change in how Marketing operates by scaling experimentation • Define and lead the long-term vision, strategy, and execution roadmap for Marketing • Lead performance marketing and demand generation across channels • Oversee Product Marketing, Brand, and Content to ensure clear positioning • Operate as an enterprise leader, influencing company strategy and cross-functional priorities

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS. • Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes. • Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience. • Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards. • Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time. • Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers. • Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention. • Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions. • Report on lifecycle KPIs and build dashboards to track performance over time.

• Manage and optimize digital content for the website, ensuring best practices for SEO and visibility are followed. • Create weekly or monthly social media content plans that resonate with the target audience. • Develop and post platform-specific content across designated social media outlets. • Grow and engage the follower base in alignment with marketing goals. • Oversee social media content and implement the social media strategy effectively.

• Visiting active construction sites and apartment buildings within the Bay Area • Introduce our value, set up a meeting with senior rep; our objective is to provide construction projects with skilled trades, labor and safety support; We also provide maintenance technicians to apartment communities. • Build relationships with active superintendents and project teams • Meet or exceed sales metrics for meetings, contacts and proposals