• Conduct exploratory data analysis to uncover trends, patterns, and opportunities related to agent performance, customer interactions, and sales outcomes. • Partner with agency leaders, enablement teams, and engineers to define data requirements that support improvements in agent workflows and customer experience. • Work closely with agency teams to design, run, and analyze experiments, ensuring methodological rigor and actionable results. • Deliver optimization insights for ongoing initiatives through ad-hoc analysis and intuitive performance dashboards. • Monitor key agency metrics, KPIs, and customer behavior trends to proactively identify opportunities for operational improvement. • Effectively communicate findings to both technical and non-technical teams, translating complex data into understandable and actionable stories.

About Us Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch. About the Role We’re looking for a Senior SEO Analyst to help us better understand and improve organic search performance across a large portfolio of local and enterprise clients. In this role, you’ll work cross-functionally to analyze SEO performance data, identify trends, and translate insights into clear recommendations that inform product strategy, product marketing, and optimization efforts. This is not an SEO execution role. It is focused on measurement, analysis, and strategic insight. Reporting to the SVP of Product and Optimization, you’ll partner closely with Product, Optimization and SEO leadership, Product Marketing, and senior leadership to evaluate what’s working, what’s not, and where we should go next. What Your Success Will Look Like - Analyze SEO performance data across a large and diverse client portfolio to identify trends, patterns, and opportunities - Own and evolve portfolio level SEO performance reporting, including dashboards and scorecards - Build and maintain benchmarking frameworks to compare performance across key verticals - Define and standardize SEO KPIs to ensure consistency across teams - Evaluate the effectiveness of SEO strategies and product capabilities, identifying what drives the strongest outcomes - Conduct post launch analyses for product and strategy updates impacting SEO performance - Support emerging areas like AI driven search such as AI assisted search visibility, entity coverage, and local signals as measurement capabilities evolve - Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful SEO signals - Translate complex data into clear narratives and recommendations for both technical and non technical stakeholders - Proactively surface insights and opportunities that influence product direction and business strategy Who You Are And What You Bring - Education - Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field; STEM degree a plus. - Experience - 4+ years of experience in data analytics, digital marketing, product development, or a related field, with a strong emphasis on data mining to inform product decisions - Experience working with large datasets and translating data into actionable insights - Strong understanding of SEO fundamentals including technical, on page, off page, local search, and familiarity with AI search is a plus - Experience building dashboards and reports for a range of stakeholders - Experience in agency, SaaS, or SMB focused environments is a plus - Skills - Technical - Intermediate experience with SQL and data visualization tools such as Tableau or similar - Familiarity with tools like Google Analytics GA4, Google Search Console, SEMrush, Ahrefs, Moz, BrightLocal, or similar - Experience with Python or automation tools is a plus - Core - Strong analytical and problem solving skills - Clear and effective communication both written and verbal - Ability to work independently and manage multiple priorities - Attention to detail with a focus on data accuracy and consistency Our Scorpion Values - Winning Mindset: When our clients win, we win. - Genuine Care: We only succeed when we are truly invested in our clients and each other. - Unmatched Results: We deliver more than expected–and then some–driving the best results and impacting lives. - Constant Improvement: We believe there is always a better way. We learn we ask “What if?” we build and then do it again. - Unbeatable Teamwork: We come from different backgrounds but have the same vision. We only get there by doing it together, as a team. Compensation We acknowledge that states have passed legislation promoting pay transparency. As a national employer, Scorpion has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location. - The base salary range is $100,000 (entry-level) - $110,000 (highly experienced), exclusive of fringe benefits. If you are hired at Scorpion, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. - The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions. Our Benefits We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy—today and tomorrow. - 100% employer-paid medical, dental, and vision insurance - Flexible paid time off, so you can rest, relax, and recharge away from work - Paid parental leave - Paid cell phone and service - Remote office allowance - Professional development and development courses - Regular manager check-ins to drive performance and career growth through Lattice Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion. Reasonable Accommodations Scorpion participates in the E-Verify program to confirm employment authorization of all newly hired employees. The E-Verify process is completed during new hire onboarding and completion of the Form I-9, Employment Eligibility Verification, at the start of employment. E-Verify is not used as a tool to pre-screen candidates. For more information on E-Verify, please visit www.uscis.gov.

• Elicit and clarify requirements from non-technical stakeholders (sales, project managers, finance and Leadership). • Build/maintain reports, dashboards, formulas, validation rules, and flows in Salesforce. • Investigate and fix data issues (e.g., discrepancies in jobs, commissions, duplicates). • Deliver insights on metrics like job profitability, technician performance, scheduling efficiency, and lead-to-install funnels. • Perform ad-hoc analysis using SOQL, Data Loader, or Excel. • Maintain data integrity and document solutions. • Partner with RevOps Project Manager to prioritize and clear reporting backlog.

• Act as the primary liaison between Product Analytics and Data/BI teams, aligning on data needs and priorities. • Define data requirements and support event taxonomy design. • Ensure data quality, consistency, and governance standards across datasets. • Support scalable reporting and dataset optimization aligned with enterprise data strategy. • Define and oversee experimentation standards, ensuring statistical validity and consistency. • Review experiment results and analytical outputs to ensure quality and accuracy. • Coach analysts on statistical thinking and analytical frameworks. • Drive continuous improvement of experimentation practices across teams. • Mentor and support Product Analytics Analysts in their technical and professional growth. • Support product roadmap prioritization through data-driven insights. • Translate complex analyses into clear, strategic recommendations. • Present insights to senior stakeholders and leadership.