• Lead PPC strategy and performance for a niche US agency • Manage campaigns, optimize performance, lead a team, and advise key clients. • Create tailored paid search strategies to increase visibility and generate high-quality leads across platforms like Google Ads, Microsoft Ads, Facebook, Instagram, YouTube, and others. • Oversee daily search marketing activities, including campaign planning, keyword research, A/B testing, and optimization. • Build campaign attribution models and reporting systems to measure effectiveness. • Track KPIs like lead volume, cost per lead, conversion rates, and ROI, using data to drive improvements. • Lead and mentor the paid search team, ensuring performance targets are met. • Act as the primary point of contact for key accounts, participating in client communications and meetings.

Role Description This role offers an exciting opportunity to take ownership of high-impact advertising campaigns on one of the fastest-growing digital platforms. You will be responsible for building, optimizing, and scaling TikTok campaigns that drive engagement, conversions, and brand growth. Working in a fully remote and fast-paced environment, you’ll collaborate closely with creative and marketing teams to test new ideas and unlock performance insights. The position blends creativity with data-driven decision-making, allowing you to experiment with audiences, formats, and strategies. If you thrive in a dynamic setting and enjoy turning analytics into actionable growth, this role will give you the platform to make a measurable impact. - Setting up, managing, and optimizing TikTok advertising campaigns, including TikTok Shop, ad sets, and creatives. - Monitoring campaign performance, analyzing key metrics, and producing performance reports. - Testing new strategies, audience segments, and creative approaches to improve results and ROI. - Collaborating with creative teams to provide insights and recommendations based on campaign data. - Conducting market and competitor research to identify trends and growth opportunities. - Supporting the launch, scaling, and optimization of new products and campaigns. - Managing additional campaign-related tasks to ensure consistent performance and continuous improvement. Qualifications - Proven experience managing paid social campaigns, ideally on TikTok Ads. - Strong understanding of digital marketing metrics, performance tracking, and optimization techniques. - Experience analyzing campaign data and translating insights into actionable improvements. - Familiarity with audience targeting, creative testing, and scaling strategies. - Ability to work independently in a remote, fast-paced environment. - Strong communication and collaboration skills for cross-functional teamwork. - Proactive mindset, adaptability, and eagerness to experiment with new ideas and tools. Benefits - Fully remote work environment with flexibility to work from anywhere. - Home office allowance and choice of workstation (MacBook or Windows). - Health and wellness budget to support your well-being. - Generous paid time off (25+ working days annually). - Paid volunteering days to contribute to personal and community impact. - Learning and development opportunities through online training. - Career growth opportunities with performance-based advancement. - Annual achievement bonus and access to company products. - Engaging team culture with regular events, team-building activities, and additional perks. Company Description

• Initiate contact with prospective clients, showcasing the unique value our firm provides • Partner with a dedicated team member to conduct insightful consultations, addressing the specific needs and concerns of potential clients • Schedule appointments with precision, ensuring optimal availability and confirming attendance to maximize conversion opportunities • Implement a strategic follow-up plan to nurture leads and guide them through the decision-making process • Shift gears from initial contact to a targeted approach focused on turning leads into paying clients • Track and analyze key performance indicators to measure lead conversion rates, identify trends, and implement strategies for continuous improvement

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum results across paid channels • Identity changes in the digital marketing landscape and help develop strategies for client results • Maintain accuracy of price points and ad copy • Optimize bidding strategies for maximum efficiency • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Perform ongoing paid keyword discovery, expansion, and optimization • Research and analyze competitor SEM campaigns • Coordinate with individual client requests and goals