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Grupo Boticário logo
Grupo Boticário

Criamos oportunidades para a beleza transformar a vida das pessoas, e assim transformar o mundo ao nosso redor.

Regional Media Manager

ManagerManagerFull TimeRemoteSeniorTeam 10,001+Since 2010H1B No SponsorCompany SiteLinkedIn

Location

Brazil

Posted

82 days ago

Salary

0

Seniority

Senior

Bachelor DegreePortuguese

Job Description

Regional Media Manager

Grupo Boticário

• Lead the regional media strategy (online and offline), ensuring a 360° vision and integration with branding, performance and commercial initiatives; • Manage and develop a technical team, promoting analytical excellence, execution and continuous advancement of media practices; • Monitor, analyze and steer the performance of key marketing and business KPIs (store traffic, physical and digital sales, social selling, live commerce and lead acquisition); • Translate data into strategic decisions, identifying growth opportunities, optimizing investments and improving efficiency (ROAS); • Conduct advanced analyses combining offline media (OOH, TV, etc.) and online channels (Google, Meta, TikTok, influencers), generating actionable insights for the business; • Lead the preparation and presentation of results, learnings and recommendations to executive leadership and franchisees; • Evolve data architecture, tools and media measurement processes, ensuring greater accuracy and intelligence in decision-making; • Co-create, together with franchisees and internal teams, multi-brand regional media plans that respect local particularities and maximize national impact; • Manage the regional media budget, ensuring efficient allocation of investments and prioritization of the highest-return initiatives; • Manage the area’s budget.

Job Requirements

  • Bachelor's degree in areas such as Business Administration, Marketing, Communications, Engineering or related fields; postgraduate/MBA desirable;
  • Proven experience in media management (online and offline) with a strong strategic and analytical focus;
  • Experience in people management, team development and leading complex projects;
  • Experience in measuring media results and building ROI evaluation models;
  • Familiarity with the digital ecosystem (Google, Meta, TikTok, influencers) and integration with offline media;
  • Excellent communication and influencing skills for interacting with executive leadership, franchisees and diverse stakeholders;
  • Structured, proactive, dynamic and results-oriented profile;
  • Availability to travel.

Benefits

  • Here, your Health is a priority
  • . Medical and dental plan
  • . Medication assistance
  • . Health allowance for family members
  • . Free psychotherapy sessions
  • . Telemedicine and second medical opinion
  • . Free flu vaccine
  • . Health care programs
  • To take care of your Food
  • . Meal voucher or local restaurant (depending on work model)
  • . Grocery allowance
  • . Christmas food allowance
  • Ensuring Well-Being and Quality of Life in all aspects of life
  • . Gym and studio membership plan
  • . Home office allowance (hybrid and remote work models)
  • . Pet health plan
  • . Birthday day off
  • . Up to 40% discount on our products
  • . Employee association for benefits (agreements and partnerships, multi-brand store, TotalPass gyms, courses and much more!)
  • . Travel and accommodation program
  • For the Family, our most precious asset
  • . Childcare assistance
  • . Child nutrition credit
  • . Babysitter allowance
  • . School supplies allowance
  • . Legal, psychological and social counseling
  • . Support for parents of children with special needs
  • . Extended parental leave (180 days for mothers and 120 days for fathers)
  • Mobility for your on-site journey
  • . Transportation voucher and parking (hybrid and on-site models)
  • Security for protection and financial peace of mind
  • . Life insurance
  • . Funeral assistance for parents
  • . Private pension plan
  • . Payroll-deductible loans
  • Benefit packages are configured according to eligibility rules.*

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