• Revenue Retention & Expansion: You will own the retention, renewals and expansion targets of Halter’s existing revenue in the region. • Ensure farmers are extracting full value from Halter to achieve their goals and ultimately understand the impact it’s having on their farming business. • Account Management: Responsible for renewing customer agreements and expanding the revenue of existing Halter customers, by adding value in every interaction to drive on-farm goals and performance. • Deployment: Supporting the onboarding, training and implementation of the Halter system on customers' farms, ensuring all relevant farm owners, managers, and workers are able to successfully use the system. • Relationship Building: Proactively cultivate genuine and trustworthy relationships with farmers, their teams, and families, fostering strong connections and understanding. • Farmer Success: Strategically partnering with customers to establish clear business goals, timelines, priorities and metrics of success. • Problem-Solving: Provide prompt and effective communication and support to farmers and team members, addressing technical or operational challenges with expertise and efficiency. • Community & Networking: Represent the Halter brand with pride, lead local discussion groups, and proactively build strong networks within the community for increased brand visibility and connections. • Customer Advocate: Acting as the voice of the customer and bridging the gap with our product teams to provide important context about what is happening on the ground with our farmers and their animals. • Technical Expertise: Working closely with our product teams to provide technical and practical advice from a farmer’s perspective on everything reproduction, pasture and agronomy. • Contribute to a positive team environment, supporting others to succeed and role modelling Halter’s Operating Principles.

• Prospecting & Expansion: Sourcing new leads and opportunities through proactive outreach, referrals, industry events, and other channels. • Hitting Sales Targets: Manage your pipeline and meet high-growth sales targets. • Customer Account Management: After the sale, maintain close relationships with customers to ensure their ongoing satisfaction. • Territory Ownership: A high level of ownership in your territory working with regional agricultural groups. • Customer Onboarding: Assist in owning the end-to-end customer experience during onboarding and deployment of Halter’s product. • Field Learnings & Feedback: Serve as the primary point of contact for gathering customer feedback in your territory. • Collaborating with Support Teams: Partner with the Support Team to resolve any issues your customers encounter quickly.

• Prospecting & Expansion: Sourcing new leads and opportunities through proactive outreach, referrals, industry events, and other channels, as well as responding to inbound queries. You’ll manage the full sales pipeline from lead generation through to close. • Hitting Sales Targets: Manage your pipeline and meet high-growth sales targets by screening, qualifying, demonstrating the product, and successfully negotiating contracts with customers. • Customer Account Management: After the sale, maintain close relationships with customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. • Territory Ownership: A high level of ownership in your territory working with regional agricultural groups to foster deep relationships across the beef industry. • Customer Onboarding: Assist in owning the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation. • Field Learnings & Feedback: Serve as the primary point of contact for gathering customer feedback in your territory. Work closely with Support, Product, and R&D teams to share insights from the field that can drive product improvements and innovations. • Collaborating with Support Teams: Partner with the Support Team to resolve any issues your customers encounter quickly. You’ll escalate problems as needed and ensure that customers in your territory feel fully supported.

• Effectively Manage and grow Book of Business in the Strategic Partnership Team • Ensuring retention metrics and customers remain under long-term contracts • Generating new opportunities within existing customer network for new sites, adding new services for existing customers • Attending sales meetings and conducting business reviews with Key Accounts regularly • Ensure daily use of CRM for customer activities and sales pipeline management • Using customer and prospect CRM management software and updating relevant information held in these systems daily • Monitor customer activity and proactively make recommendations for service changes or other solutions to better meet their needs • Guide customers as an industry expert on waste and recycling technology, diversion opportunities, city by laws and other regulations to set and meet waste and recycling goals • Work in conjunction with the Sustainability department to assist customers with complex needs around waste auditing, diversion reporting, and other services as required • Attending and presenting at client meetings as well as at other company functions, networking events or as necessary to perform duties and manage customer portfolio • Executing service requests directly with hauling partners, including but not limited to extra pickups, temporary bins, roll-off haul requests • Other duties or projects as requested.